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From: Ann Ryan <[EMAIL PROTECTED]>
To: publib <[EMAIL PROTECTED]>
Subject: Re: Requesting Assistance

Gosh -- Libraries really are international -- we get many of the same
questions in NZ. I've found that facts and figures are a good response to
most of the people asking these kinds of questions.  I also find that their
political agenda is de-railed by responding as if to a genuine request for
information, rather than an emotional response to a deliberately hostile
question.  This approach does need to be planned in advance -- which is why
you're doing this in any case....

I've put my thoughts after each of your questions...

Ann Ryan
Library Support Services Manager
North Shore Libraries
Ph (09) 486-8472
Fax (09) 486-8519
[EMAIL PROTECTED]


-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]]
Sent: Tuesday, March 26, 2002 4:45 AM
To: Multiple recipients of list
Subject: [PUBLIB] Re: Requesting Assistance


I have seen you folks be so helpful to so many that I can't help but ask for
assistance myself.
          I am going to help lead a session on how to answer difficult 
library questions.  I have put some examples I have thought of below.  Do
you have a difficult question, or a suggested answer to any of the examples?   
All of the items below are from my own experience.  Thanking you in advance
for any comments.  --Karen Dyer

1. Your building is so big, how could you need money?  The lawn in front of 
the library is so large, what a waste of money, I'm not going to vote for a 
library measure.

Possible answer:  (If true) The land was purchased and the building built by
the city.  Therefore, it has nothing to do with lack of library funding.

[Ann Ryan] Talk about the number of visits per day/week. Relate this to your
population size, or the size of a local school, baseball crowd, or whatever
else is prominent in the local imagination. e.g. Yes the library does look
like a big building, until you realize that we have the equivalent of a
baseball crowd through here every week.  
Yes we have a great community space, but people need more than space, they
need books, and magazines and other resources.  [Then lead into the
specifics of why you're asking for more money -- try to slant this to either
'popular' resources (we need to improve the kids non-fiction section) or to
resources which will appeal to the person asking the questions (we need to
target more money to meet the needs of our older users) Once again, facts
and figures help -- what is the average age of material in your junior
section? How fast is the over 60 component of your population growing.]
Yes, we have a lovely lawn out the front of the library. This is maintained
by our city as one of the green spaces throughout the city, which make this
such a nice place to live.  The library is just lucky that our borrowers get
the advantage of two city services in one -- a great library and a lovely
park.

2.  I don't need the library.  I have the internet.
[Ann Ryan] This is always a curly one. I tend to agree that the Internet is
one of the fastest ways of finding some kinds of information, but remind the
borrower that there is still lots of stuff only (or most conveniently) in
print form -- give examples here -- again targeted to the individual (I
still prefer to curl up at home with a good mystery book, the computer
screen just doesn't feel the same) or (Most of the information on the
history of our State is still in print format, we need access to both to
find out the full story)
Then I go into the ways that the library enhances the Internet experience --
faster connections than you can afford at home, subscription access to
online resources, etc. Depending on the situation, I may also give a plug
for librarians as expert searchers (remember how much time it took you to
find exactly what you were looking for....), or the library
catalogue/website as a method of organizing the Internet chaos (our staff
have already tracked down the best info on the upcoming elections, and
collected it all here for you on our website)

Possible answer:  Libraries are more than the internet....The best access to
the internet is through your librarian.


3.  Paperbacks are cheap.  I'll buy my books instead.
[Ann Ryan] Yes it's great that paperbacks are cheap -- I buy lots of my own
books that way. But it's really a lot more cost-effective to get the library
to buy the books, and the whole community to share them. Last year we issued
over x number of books to y number of people.  If those people had spent an
average of $5 for each of these items, they would have spend $z on their
leisure and education. Libraries are the cheapest way of getting access to
books that we've been able to find. [This is such a useful calculation, that
we're about to put it up on our website -- being in NZ, and having a lower
rate of exchange, I've used the $20 figure for us -- and the result is $60
million!] 
You can also talk about getting bestsellers when they're published -- rather
than waiting until the pbk. comes out, and also about finding new authors
and titles.

4.  Libraries are good for children, but not adults.  I don't have any 
children, I'm not voting for library measures.
[Ann Ryan] Yes, two of our biggest user groups are kids and older people --
and libraries are especially crucial for both groups, as they're the ones
who don't have the money to buy everything they want. However investing in
libraries is good for the whole community. Libraries are one of the most
effective ways of encouraging literacy (have some research stats. to hand),
and it's these kids that we'll want to be supporting us in our old age. 
Our older people have contributed to our community all their lives, now it's
time for them to take advantage of the years of support they've given to
their library.
But libraries are important for adults too. Over x% of our users are over 18
and under 60. We have great collections of information especially to support
business and commercial communities; and for anyone looking to set up a
business, the library has some great resources to help.
What would you like to be able to get out of your library? Perhaps we can
help?

Possible answer:  Libraries provide literacy programs for all ages, have 
outreach to seniors; and, by conributing to something that is also good for 
children, our future generations will be on a better track.

5.  The reserve list is too long.

Yes.  This can be a problem.  If we had more money, we could order more 
copies...
[Ann Ryan] Yes -- it is a problem. We have to balance off ordering hundreds
of copies of the latest John Grisham -- which will just sit on the shelf
after the request list has finished with them, against ordering a range of
titles that will interest the community over a number of years.  We
currently peg our number of copies against the request list (buying 1 copy
for every x requests on the list), this means that people usually have to
wait a maximum of y weeks for the book. That's the best compromise we've
been able to come up with at the moment. It's frustrating to have to wait,
but can I help you find some other books, like the one you're waiting for?
Strongly consider starting a 'hot titles' or 'bestsellers' section, with
rental copies. This will siphon off some of your demand (including the most
vocal about having to wait), and the rest will feel a little smug about not
having to pay for their request. These collections are particularly popular
with men, who just want to have the latest bestseller -- and who would
otherwise not use the library (helps with q4 above)

6.  Why can't libraries do what businesses do and "trim the fat"--make their
money go farther?

Libraries are run very efficiently.  Every dollar is stretched....

[Ann Ryan] Gosh! We'd like to be in a situation of having some fat to shed!
Our library 'business' has increased by x% over the last 10 years, with a y%
increase in funding [NB if y is larger, don't use this example, but I envy
your library service!]. This means that we've consistently done more with
less over this period. Our staff are continually finding ways to 'work
smarter' [put in examples here], and we're pretty proud of our results, and
think they stand up to some of the best business models around. Any increase
in funding is tied very closely to improvements in services, so people have
the opportunity to see just what they're getting for the dollar.

7.  Librarians sell porn (courtesy of the now faint memory of Dr. Laura)

Libraries provide free and equal access to as much information as 
possible....Internet is impossible to conrol.....

[Ann Ryan] This is a hard one.  Our communities are still coming to grips
with the way that information is distributed and accessed over the Internet.
No one wants to provide access to porn -- if it's illegal, we don't want it
in our buildings. But we don't yet have good ways of preventing this. No one
wants to have the librarian looking over their shoulder to see what they're
reading -- we're all entitled to our privacy. 
There's a lot of talk about filters -- but at the moment they're a pretty
'blunt-instrument' approach. All the practical 'hands on' testing shows that
filters restrict access to a lot of legitimate information as well as the
'nasties' (we want people to have access to sites on breast cancer, not be
restricted because the word 'breast' is used); while at the same time not
restricting access to all the porn sites (these guys are wise to the filter
programs, and specifically design websites which don't trigger them)
I guess that the thing to remember is that the vast majority of people in
our libraries use the Internet appropriately and correctly. Sure, we need to
have rules to make it clear where the boundaries are. But we don't want to
punish the majority for the crimes of a small minority. Our policy is to
....

8.  Why can't the staff be volunteers?

Circulation records are confidential; librarians are professionals just like
doctors and lawyers...we use volunteers in such capacities as....there are 
liability issues, security issues....

[Ann Ryan] I guess this is like asking why lawyers can't be volunteers.
Librarians spend just as much time training in their profession of providing
information to their community. There's a lot more involved than you see
just from walking in the doors. [Segue into a "Librarians do" list --
whatever are the top, complicated jobs in your library.] 
Sure we have some junior staff in the building -- in fact, we couldn't
operate without them -- but banks have junior staff as well, and you
wouldn't want x bank just taking any volunteer off the street to run their
cash desks. Our staff have access to confidential and privileged information
-- and have responsibilities not to divulge this. Just as an example, it may
be more embarrassing for the community to know that someone has books on
pregnancy, than that she has an overdraft. Wherever public information is
collected, we have a responsibility to deal with this in a secure way.
Volunteers do a great job in our city -- [talk about any volunteer programs
that the library is involved in]. But it's important to know where to draw
the line between voluntary work, and professional responsibilities. By
definition, volunteers have other priorities which come first; information
access for our community is too important to be relegated to second place.

9.  Libraries are white elephants.  

(private sigh)  Libraries provide.....community center....haven...peace....I
think I need an aspirin (said internally)!

[Ann Ryan] Facts and figures again! Libraries are used by x% of the
population including y% of households [if you have this info] We have z
number of visitors each week/month/year. N% of the population think that we
do a good job.  If we're a white elephant, we're a pretty popular one!
Libraries are actively shifting to provide access to information in
different ways -- but library buildings are going to remain important
community spaces. It's pretty difficult to run a story time for 60 kids via
the Internet -- and in any case, both kids and mothers would rather come and
meet each other in their library. What do you see replacing libraries as
community spaces in the future?

####



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