-Caveat Lector-

From: "Hilary A. Thomas" <[EMAIL PROTECTED]>

May 13 1999
        FAR EAST


©
The Armageddon Bra boasts an  early warning system
Apocalyptic bra lifts Tokyo pessimists
FROM ROBERT WHYMANT IN TOKYO

EVERY Japanese has heard of Nostradamus, and millions lend credence to his
prophecy that a terrible calamity will strike in July this year - a war
destroying a third of the world's population.  Now the lingerie firm,
Triumph International Japan, is cashing in on the nation's doomsday boom
with a hi-tech bra that alerts its wearer to incoming missiles.  Presented
at a fashion show yesterday, the "Armageddon Bra" includes a sensor on the
shoulder strap, and a control box to warn of objects falling from the
skies. Ideally it should be worn without outer garments to work
efficiently.  Triumph says that it hopes to utilise the technology in a new
generation of bras designed for a world where catastrophes can strike at
any moment.  Natural born pessimists, the Japanese have seized on the
doom-laden predictions of the 16th-century French astrologer as if there
were no tomorrow. One poll showed that about 20 per cent of people believe
that Nostradamus's quatrains are a reliable guide to the future.  One large
Tokyo bookshop carries some 185 titles on Nostradamus, and many are
bestsellers. The majority advise readers to take the doomsday predictions
to heart and prepare for the worst.  Triumph's choice of the Nostradamus
theme for the bra - which will not be in the shops for some time - chimes
with the collective pessimism of a nation that can see no end to the
deepest recession in more than a decade that has lead to the worst
unemployment in recent memory.

http://www.the-times.co.uk/news/pages/tim/99/05/13/timfgnfar03001.html?11240

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