-Caveat Lector-   <A HREF="http://www.ctrl.org/">
</A> -Cui Bono?-

From
http://www.newswatch.org/January%20stories/Media's%20Balkan%20Blind%20Spot%20012
000.htm

{{<Begin>}}
Balkan Blind Spot
Editor’s Note: The Associated Press reported on Wednesday that Serbia is at the
point of collapse. One politician opposed to Serbian President Slobodan
Milosevic estimates that up to 70 percent of the population are living on or
below the poverty line. And the country has been struggling with up to a
million refugees from Bosnia, Croatia and Kosovo. A big story, you might think,
but why is it not making news? With that in mind, NewsWatch invited Mustafa
Malik, a journalist who has specialized in looking at ethnic and religious
conflict, to comment on the media coverage.

By Mustafa Malik
January 20, 2000

In 1993 Vladimir Matic resigned his diplomatic post in Yugoslavia over
differences with Slobodan Milosevic, then Serbian president, and flew into self-
imposed exile in the United States. Ever since, the Serbian patriot has been
making the rounds in Washington lamenting "the devastation of Yugoslavia" by
Milosevic and other Balkan jingoists.

These days Matic includes the "American media" among those who have let the
Serbs down. The U.S. news media did a great job, he points out, of reporting
the travails of 800,000 or so ethnic Albanians expelled from Kosovo by
Milosevic, now president of Yugoslavia. But where are the media now, he asks,
"when 900,000 Serb and Roma refugees are suffering" in Serbia and Montenegro,
two of the original six republics that remain in Yugoslavia? These refugees
have been expelled by Muslims and Croats from Kosovo, Bosnia-Herzegovina and
Croatia. American reporters, Matic says, care to mention them only when they
criticize Milosevic.

Janusz Bugajski, Balkan specialist at the Center for Strategic and
International Studies in Washington, adds that the Serb refugees' "plight is
terrible because they are also being ignored by the indigenous press." The
government-controlled Serbian media play down the refugee problem as it reminds
people of Milosevic’s defeat in three wars.
Most refugees in Serbia have to fend for themselves, which is especially hard
in a war-ravaged economy under Western economic sanctions. A Serbian-American
who has returned from a visit to Belgrade says many refugees "can’t manage two
full meals [daily], can’t afford medicine or winter clothing."

Many Balkan watchers have a hard time rationalizing America’s market-driven
journalism that led to the selective coverage of the Balkan mayhem. In the
stampede to grab the public’s limited attention span, reporters feel compelled
to "lead with blood and guts," to quote Paul Friedman, executive producer of
ABC’s "World News Tonight With Peter Jennings". And Kosovo offered lots of
Albanian blood and NATO guts.

Yet the Balkan story had a downside: it was still a foreign story. Since the
end of the Cold War, the media have cut back on foreign news coverage
supposedly because Americans, busy with stocks and sports, have no time for old-
world feuds. With politicians’ help, however, news organizations managed to
package the Kosovo conflict with wrapping that helped grab the public’s
attention. Milosevic's crime in Kosovo (and Bosnia) was among the ghastliest in
European history: President Clinton and Secretary of State Madeleine Albright
branded him a "Hitler" and compared the killing and expulsion of Kosovar
Albanians with the Nazi Holocaust. The symbols helped market the story, and
were repeated in the media liberally and often uncritically.

Some, such as The New York Times’ Thomas Friedman, went on to liken Milosevic
to Iraqi tyrant Saddam Hussein and Libyan dictator Muammar Ghadafi, thereby
establishing his credibility in the pantheon of contemporary evil. Unluckily
for the Serb refugees, they can’t point to a "Hitler" as the cause of their
agony. Being the adversaries of Milosevic's adversaries, they tend to be seen
by the media as partisans of Milosevic, even though they are among the guinea
pigs of his bloody experiment for a "pluralist" state.

In fact, the whole business of judging good and evil in the Balkans is
confusing, partly because the conflicts pitch pluralism against freedom.
Ironically, Milosevic staked out a very "American" position. He wanted to keep
Yugoslavia together in a federal, pluralist democracy, arguing that if hundreds
of ethnic groups can live in the United States, a dozen of them must be able to
do so in Yugoslavia. His military campaign against separatist ethnic groups was
an attempt to "save" the old Yugoslav federation, and at one point he compared
it to the American Civil War.

He should have known that the peoples of the old Yugoslavia, unlike most
Americans, cherish their ethnic cultures more than their pocketbook. And with
the Serbs being the largest ethnic community, ethnic minorities feared that a
majority-ruled democratic Yugoslavia would mean their "legal subjugation."
Hence, the Croats, Slovenes and Macedonians seceded relatively peacefully to
set up their own ethnic "nation states." Only the creation of the Bosnian state
and the secession movement in the Serbian province of Kosovo triggered
Milosevic’s "ethnic cleansing" operation.

But the complexity of the Balkan story is fundamentally at odds with the
changed nature of the news business. Sound bites trump analysis, and reporters
are pressed to make news consumer-friendly. As former Wall Street Journal
writer Conrad C. Fink advised: "Look for facts through your readers’ eyes." And
the eyes of a busy public, so the media’s thinking goes, will only respond to a
foreign story if it has "blood and guts."

It’s time for the media to get on with the story of humanity’s ordeal in the
Serbian and Montenegrin refugee ghettos. One out of every nine people in those
two republics is a refugee. Except for the meager relief doled out by the
United Nations High Commission for Refugees, Doctors Without Borders, The
International Committee of the Red Cross and a few other groups, international
relief agencies have turned their backs on them.

It’s marketable news. Who in the Balkans today can tell a more gripping story
than 900,000 forgotten victims of the Balkans’ "ethnic cleansing" nightmare?

Mustafa Malik, a Washington-based journalist, has conducted extensive field
research on ethnic and religious ferment in Europe, the Middle East and South
Asia. His op-eds have appeared in The Los Angeles Times, The Chicago Tribune,
The Philadelphia Inquirer and many other papers.
All articles are copyright of www.NewsWatch.org

{{<End>}}

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