I worked for J. Walter Thompson Company (advertising) in the mid-70's and aspartame was even then known to be damaging.
 
----- Original Message -----
From: Dave
Sent: Tuesday, February 29, 2000 12:12 AM
Subject: [CTRL] Secret Report from early 80's: evidence that Coke/Pepsi were aware of aspartame dangers

-Caveat Lector-   <A HREF="http://www.ctrl.org/">
</A> -Cui Bono?-

With malice aforethought...


Dave Hartley
http://www.asheville-computer.com/dave



http://www.the-times.co.uk/news/pages/sti/2000/02/27/stinwenws03032.html?999

Top sweetener condemned by secret report
Jonathan Leake, Science Editor



BRITAIN'S bestselling sweetener was condemned as dangerous and potentially
toxic in a report compiled by some of the world's biggest soft drinks
manufacturers - who now buy tons of it to add to diet drinks.
Coca-Cola, Pepsi and other manufacturers produced the report in the early
1980s before the sweetener, aspartame, had been approved for use in America.
It warns that it can affect the workings of the brain, change behaviour and
even en-courage users to eat extra carbohydrate, so destroying the point of
using diet drinks.

The documents were un-earthed last week under freedom of information
legislation. It follows a decision by re-searchers at King's College in
London to study suspected links between aspartame intake and brain tumours.

Britons drink more than 9 billion cans or bottles of pop a year, of which
about half contain artificial sweeteners. Aspartame, made by Monsanto and
also marketed under the name NutraSweet, is 200 times sweeter than normal
sugar and is used in many popular low-calorie foods and drinks. It has been
declared safe in a number of studies and has been approved for use in both
America and Europe.

There has, however, always been concern at its tendency to break down,
producing methanol, which is both toxic in its own right and which breaks
down further to produce formic acid and formaldehyde. Phenylalanine, another
breakdown product of aspartame, is also dangerous to people with
phenylketonuria, a common enzyme deficiency.

The 30-page aspartame report was drawn up under the auspices of America's
National Soft Drinks Association (NSDA), whose governing body at the time
included senior Coca-Cola and Pepsi executives. It says: "We object to the
approval of aspartame for unrestricted use in soft drinks." It then lists
ways in which aspartame was believed directly to affect brain chemistry,
including the synthesis of vital neurotransmitters such as serotonin.

Other papers obtained with the NSDA documents show the Food and Drug
Administration also had misgivings. Despite this, it approved aspartame.

Dick Adamson, of the NSDA, said that, in l983, it evaluated the data on
aspartame and posed a number of questions. Once they were answered, it no
longer had concerns about the safety of aspartame in carbonated drinks.

Ben Deutsch, a spokesman for Coca-Cola, referred questions to the NSDA.

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