from:
http://www.aci.net/kalliste/
Click Here: <A HREF="http://www.aci.net/kalliste/">The Home Page of J. Orlin
Grabbe</A>
-----

The Fourth Estate


The Whores of the Press


Thank God that Dan Rather keeps his clothes on.

A TELEVISION current affairs show with topless female reporters has become
such a surprise success in Moscow that Russian politicians are queuing up to
be interviewed.
Naked Truth, which began life as a one-off joke, has now become cult viewing.
With a newsreader who undresses to camera, deadpan interviews conducted by
near-naked journalists and a strip-tease artist forecasting the weather, the
show has one running gag: the female breast.
But this has not deterred deputies from the State Duma inviting the show into
their offices to be questioned by reporters clutching oversized microphones
to their cleavage. Alexander Saliyi, a Communist Party deputy, defended his
appearance, saying: "I didn't take my clothes off. I didn't pay any attention
to that object opposite. I just visualised the girl fully dressed." To hear
the interview without seeing the pictures, one would never have guessed her
state of undress.
Sergei Moskvin, who invented the show, said the secret of its success was comb
ining straight treatment of the news with the presenters' semi-nudity. "A
woman undressing and serious news are completely incompatible," said Mr
Moskvin, who is the director of M1, the Moscow TV channel which broadcasts
the show. "Together it is comedy. Viewers stop listening and just watch
open-mouthed."
Intellectuals have argued that Naked Truth is a satire on Russia's
notoriously grasping politicians and journalists. But Svetlana Pesotskaya,
the blond actress who reads the news while playfully taking off her top or
having it removed by a pair of hairy male arms, insists that the programme is
a serious news show.
She said: "It does also aim to shock the audience. The goal is to make us
stand out and force people to take notice." The show, which is broadcast just
before midnight, may not top the ratings but so far one major party leader
has granted an interview to its topless reporters and more are due to appear
soon.
Mr Saliyi, an expert on electoral fraud, justified his appearance by claiming
it was an attempt to breach the taboo on discussing vote-rigging in Russia's
mainstream media. He said: "Lenin once wrote that one should use any means at
one's disposal to further the struggle. If such an approach is good enough
for my leader, it is good enough for me."
Electronic Telegraph, June 3, 2000
-----
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