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-------- Original Message --------
Subject: Pat Schroeder's New Chapter: Fighting Librarians
Date: Sun, 18 Feb 2001 12:36:08 -0600 (CST)
From: Carol <[EMAIL PROTECTED]>
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http://washingtonpost.com/ac2/wp-dyn/A36584-2001Feb7?language=printer

Pat Schroeder's New Chapter

By Linton Weeks
Washington Post Staff Writer
Wednesday, February 7, 2001 ; Page C01

At a small reception for publishers of scientific and academic
journals, Patricia Schroeder waves her hand toward several
dozen egghead types who are cocktailing it at the Corcoran
Gallery of Art -- sampling shrimp and cheese kebabs, wining on
not-too-shabby Chablis and schmoozing above the soothing strings
of the Bellini Ensemble.

"They're terrified," she says.

She ought to know. Schroeder is president of the Washington-
and New York-based Association of American Publishers, sponsor
of the event. Like a nurturing shepherd, she moves gently among
her flock. But when she talks about threats to the group, she
stiffens her back.

And who, you might be wondering, is giving Schroeder and her
publishers such a fright?

Librarians, of course.

No joke. Of all the dangerous and dot-complex problems that
American publishers face in the near future -- economic downturns,
competition for leisure time, piracy -- perhaps the most explosive
one could be libraries. Publishers and librarians are squaring
off for a battle royal over the way electronic books and journals
are lent out from libraries and over what constitutes fair use of
written material.

Grossly oversimplified: Publishers want to charge people to read
material; librarians want to give it away.

"We," says Schroeder, "have a very serious issue with librarians."

With her squinting, smiling, you've-just-got-to-understand
expression and her crinkly-caring voice, Schroeder is the publishing
world's latest best hope. Her hair is silver. Her eyes are sparkly.
The strap on her purse is short; she clutches it like an AK-47.
She is a woman on a mission.

"Technology people never gave their stuff away," Schroeder says.
"But now folks are saying, 'You mean the New England Journal
of Medicine is charging people?' "

Publishers have to figure out a way to charge for electronic material,
Schroeder says. "Markets are limited. One library buys one of their
journals," she explains, pointing to the Brie eaters. "They give it to
other libraries. They'll give it to others."

If everyone gets a free copy, she says, the publisher and the writer
and others involved in making the book go unpaid. "These people
aren't rich," she says of those in the room. "They have mortgages."

Other publishers from the gargantuan conglomerates that own Random
House and Simon & Schuster will soon be rolling into town. This
is the one time of the year when the predominantly New Yorkish
world of publishing comes to Washington to talk about common
concerns. The group's general convention, closed to the public, runs
today and tomorrow at the Mayflower Hotel. The AAP represents
almost 300 publishing companies.

The theme this year is "Content in a Technical World."

American publishers are on the ledge of a revolution. They look
around and see the music and film industries struggling to adapt
to change. They want to avoid the Napster monster: that is,
technology that makes copying and distribution of e-books so easy.

"We wanted to put people's fingers into light sockets," Schroeder
says of this year's agenda. "You don't have to look at polls to know
how young people like to get their music: for free."

Besides hobnobbing with Hill people, the publishers will be rubbing
elbows with an unusually glittery guest list. Christie Hefner of
Playboy Enterprises is speaking to the flock. So are Henry Yuen
of Gemstar-TV Guide International and Peter Chernin of Rupert
Murdoch's News Corp. Mix that altogether with AOL Time Warner's
presence and there is change in the air, a shift in the agenda away
from words toward image-based infotainment.

In the center of this whirling world, the ever-in-control Schroeder
frets for those around her. She spends days in Washington bending
the ears of key policymakers and supporting legislation that is
favorable to her members and battling proposals that are not.
She spends days in New York listening to publishers drone on
about their druthers. She worries about protection of intellectual
property. She wants writers and publishers to make lots of money.
She puzzles over secure ways to deliver electronic books. She's
adamant that the country needs to focus more on reading to
children under the age of 5. And she's concerned about citizens'
rights to free speech and privacy.

"Working for the AAP, I find a wonderful convergence of all these,"
Schroeder says. "It doesn't rely on lobbying for anything I don't
believe in."

Traditionally, the AAP had been a sleepy association manned by
former-ambassador types who excelled in high teas and subtle
politicking. New York publishers looked wistfully downwind to
Washington, wishing that their little group could have the same
clout as the Motion Picture Association of America and its white-
haired herald, Jack Valenti.

In 1997, the AAP decided to jack up the noise. They hired
Schroeder, a well-respected former congresswoman with a
reputation for nitty-grittiness.

"In her responsiveness and her outreach to the legislative and
operational branches of the Washington, D.C., government," says
Peter Olson of Random House, "Pat Schroeder has taken the mission
of the AAP to a whole new level of recognition, respect and impact."

"Follow-up is her middle name," says Laurence J. Kirshbaum of Time
Warner Trade Publishing. "Pat is an absolute joy. She makes our
jobs easy. She's got great energy. She's a wonderful communicator
and she has very good common sense."

He adds, "She is constantly pulling us along."

Look at her résumé and you'll see what Kirshbaum means by energy.

Schroeder was born in Portland, Ore., 60 years ago. Her father was
a pilot, "so we moved all over," she says. A graduate of the University
of Minnesota and Harvard Law School, she comes off as both guileless
and gutsy.

At Harvard, she met and married fellow student Jim Schroeder.
After graduating in 1964, they moved to Denver and made a home
for their two children, Scott and Jamie. But Schroeder was born to
run.

In 1972 she was elected to the House of Representatives from
Colorado's 1st District as a Democrat. The average contribution to her
campaign, she recalls, was $7.50. She moved her family to
Washington -- the kids were 6 and 2.

In Congress, Schroeder was a champion of the Equal Rights Amendment,
and the first woman to be appointed to the Armed Services Committee.
She also took a tenacious interest in First Amendment issues, copyright
protection laws and intellectual property legislation. She served 12
terms and retired undefeated in 1996. (In 1987 she thought about
running for president. She cried when she announced that she had
decided not to run.)

After leaving public office, she taught at Princeton for a while, but
"I couldn't stand the commute."

In 1997 she was chosen president of the AAP. She makes $370,000
a year. "A lot less than Jack Valenti," she's quick to say.

The job is taking its toll. She does more traveling now than she did
as a congresswoman, she says. Every once in a while she thinks about
life after the AAP. "I don't want to be carried out."

Through it all she has held on to a self-deprecating sense of humor.
She spent her birthday last year at Machu Picchu in Peru. "I wanted
to find ruins that were older than I am."

Her husband works in the private sector, "lowering tariffs," she says.
She would like to spend more time with him and with her children --
Scott lives in San Francisco and Jamie is in Montana.

But first she has some wars to wage. Like her battle against libraries.

"Libraries have spent all this money on technology," says Pat
Schroeder. "They don't have any money left for content."

Nancy Kranich, president of the American Library Association, begs to
differ.

"The reason we're in a bind," says Kranich from her office at New
York University, "is that the price of some of the materials has
skyrocketed, without any explanation." She cites one chemistry journal,
Tetrahedron Letters, that costs $14,000 a year.

Public and academic libraries do not want to pass on their costs to
the public. In principle, librarians believe that patrons should have
free and easy access to all information.

In Kranich's mind, library-goers should be able to duplicate limited
amounts of information for educational purposes. Suppose you want to
copy a journal article, quote a section of a book or use a line from a
poem, she says. "That is all permitted under the fair-use provision of
the copyright law. In the digital arena, fair use has been narrowed
to the point of disappearing."

"The publishing community does not believe that the public should
have the same rights in the electronic world," Kranich says.

The AAP is looking for ways to charge library patrons for information.
"Politically," Schroeder says, "it's the toughest issue. Libraries have
a wonderful image."

No one, she says, wants to go up against libraries.

"That," Schroeder says, "is why we are here."

In accordance with Title 17 U.S.C. section 107, this material is
distributed without profit or payment to those who have expressed a
prior interest in receiving this information for non-profit research
and educational purposes only.

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