-Caveat Lector-

Building a Better Bar Code

http://abcnews.go.com/sections/scitech/CuttingEdge/cuttingedge010502.html

New Technology Prints Radio Chip and Antenna in Product Label

By Wes Bleed

C H I C A G O, May 2 - We've all become familiar with the Universal Product
Code, that strip of thin black lines found on practically every consumer
product. In the works now from Motorola is the Electronic Product Code.

Such "smart labels" have been around for a while and used mainly to
inventory pallets in warehouses or track the progress of huge shipping
containers as they travel en route to their destinations. But these systems,
developed by companies such as Symbol Technology, have been too expensive to
produce on a massive scale such as one label for every item on a supermarket
shelf.

Cheap and Easy Technology

"We've got a technology that actually results in the packaging of the chip
being at basically its lowest possible cost by its printed antenna," says
Richard Krueger, Director of Business Development of the World Wide Smart
Card Solutions Division of Motorola. "As the box is going through the
printer, through the press, I'm actually printing an antenna. It's two
patches of carbon ink," Krueger explained. What's more, since the BiStatix
label can be integrated into a printing process, it's much easier to produce
on ordinary items such as cereal boxes or bottles of mouthwash.

Krueger says product information can be accessed as needed with the
convenience of wireless communications. "From distribution down to retail,
from retail into the consumer's hands, and then immediate feedback of that
information through sensors back to the supply chain to replenish the
  shelf."


Beyond the checkout counter

But the potential uses of the BiStatix label doesn't stop once you leave the
store. Since the embedded chip can store all sorts of information, it could
help make a consumer's life a little easier. A frozen dinner with a smart
label could transmit cooking instruction to a microwave oven equipped with
the appropriate radio receiver.

Krueger says the Bistatix chip could be integrated into tickets for sporting
events or theme parks as a way to thwart bogus tickets. "You get throughput
improvement at the turnstiles, it's automated and you would begin to cut
down the counterfeit ticket business."

Other possible uses for the new technology include security and event
ticketing. "You can issue temporary passes to guests, to contractors and
provide them limited access," Krueger explains. "There would be a unique
identification in the system that a particular recipient of that badge or
card is in the building at a certain time and place."

Could an Electronic People Code be far behind?

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