-Caveat Lector-

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>


  " I ask you to envision a world where your every move is known,
  where you must fill out an application and beg the powers that
  be to grant you an official document to buy affordable food.
  This is the world we will get if we don't do something now. "


From: Katherine Albrecht <[EMAIL PROTECTED]>
To: [EMAIL PROTECTED]
Date: Mon, 12 Nov 2001 10:45:51 -0500
Subject: Albertson's has started a card program: Emergency!


Dear CASPIAN members and supporters:

I am unhappy to report that Albertson's has introduced a loyalty card in
its Dallas/Fort Worth, Texas region. This is the worst news we have
had in
the two years since CASPIAN was formed. If Albertson's falls the game is
over. And we will have lost.

Albertson's, the nation's second-largest grocery chain, has built up a
loyal following among pro-privacy shoppers over the years with its
"No Card
Needed" promotional strategy.  It has played a critical role in this
country for millions of shoppers both practically and ideologically. If
Albertson's goes forward with its card program nationally it will
mean that
86% of stores owned by major chains in the United States will require
registration and monitoring. This cannot be allowed to happen.

CASPIAN is mounting an immediate response in the Dallas/Fort Worth
area and
is mobilizing volunteers from around the country.  For our response to be
effective, it must be immediate and focused.  We need every able-bodied
CASPIAN member to take on a role in these activities in the next two
weeks.

I will be sending out a list of activities later today and would ask each
of you to look it over carefully and thoughtfully.  In deciding
whether you
want to participate, I ask you to envision a world where your every
move is
known, where you must fill out an application and beg the powers
that be to
grant you an official document to buy affordable food.  This is the world
we will get if we don't do something now.

There are hundreds of active CASPIAN members across the country and many
millions more who are on our side.  If we each do our part we can
beat this
thing Albertson's thing back into the cave where it belongs.

In freedom,

Katherine Albrecht
CASPIAN - Consumers Against Supermarket Privacy Invasion and Numbering
http://www.nocards.org


- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - -

Albertson's owns stores in 36 states and had sales of over $37
billion last
year.

The top ten grocery chains now stack up as follows:

1. Kroger (card)..............3127 stores
2. Albertson's (???).........2514 stores
3. Safeway (card)...........1689 stores
4. Ahold (card)................1229 stores
5. Costco (card)................335 stores
6. WalMart (no card).........953 stores
7. Publix (no card).............645 stores
8. Winn Dixie (no card)....1069 stores
9. Delhaize (card)............1486 stores
10. A&P (card)..................813 stores
___________________________________

TOTAL STORES....................13,860

Albertson's represents nearly 20% of the total

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
- - - -

Here is the Albertson's Press release as it appeared on Thursday,
November
7th 2001

source:
http://www1.albertsons.com/corporate/default_news.asp?Action=Continue
&ContentId=1070

Supermarket Leader Strengthens Its Marketing Arsenal

11/07/2001

BOISE, Idaho - Albertson's, Inc., (NYSE: ABS) announced the immediate
implementation of the Dallas/Ft. Worth area Preferred Savings Card.
The customer savings program will enhance the Company's leading market
share position, stimulate market price sensitivity, build loyalty with
existing customers and attract new customers.

"This new loyalty program represents a tremendous investment into the
Dallas/Ft. Worth area," said Wayne Denningham, Albertson's
Dallas/Ft. Worth
division president. "We are committed to maintaining our current leading
market share position and providing our customers with the savings,
services and products they desire. This card gives us a distinct
competitive advantage."

Current Dallas/Ft. Worth consumer research revealed two out of three
Albertson's primary shoppers would spend more on groceries if a savings
card were available. Additionally, more than sixty percent of top
competitors' primary shoppers who do not currently shop at
Albertson's said
they would if the Company offered a savings card.

The Albertson's card was developed as a proprietary marketing tool
for the
Dallas/Ft. Worth division and incorporates the best practices of
successful
loyalty cards from other Albertson's locations in the U.S.

"We refused to introduce a loyalty card until we were confident we had a
product that delivered bona fide benefits to our customers and provided
Albertson's with a vehicle capable of enhancing market share in a highly
competitive trade area," Denningham said. "Our new card offers more than
just cost saving advantages found in other loyalty card programs.
Dallas/Ft. Worth customers soon will see the difference."

During the card's introduction, cardholders who reach a certain purchase
level will receive a free Village Market frozen turkey and will
automatically be entered in a contest to win $100,000 toward the purchase
of a new home by Choice Homes, Inc., Dallas/Ft. Worth's leading
homebuilder.

The many ongoing customer benefits offered by the card include up to 30-
percent discounts at Day's Inns, Travel Lodge, Howard Johnson's, Ramada,
Knight's Inn, Wingate, Villager and Amerihost hotels, and up to 10-
percent
discounts for Avis car rentals. The Company is evaluating additional
discount partners and expects to add more to the program soon.

Applications for the free card were mailed to thousands of customers and
are available this week at all Dallas/Ft. Worth Albertson's stores.

Albertson's is one of the world's largest food and drug retailers, with
annual revenues of approximately $37 billion. Based in Boise, Idaho, the
Company employs more than 235,000 associates and operates more than 2,500
retail stores in 36 states across the United States, under banners
including Albertson's, Jewel-Osco, Acme, Sav-on Drugs, Osco Drug, Max
Foods, Super Saver, and Seessel's by Albertson's.


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An information clearinghouse and resource for community and national
action

http://www.nocards.org

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