-Caveat Lector-

>From JPost

US group says Israel is drag on US PR


Janine Zacharia
Jul. 31, 2002


WASHINGTON - The US must do a better job explaining why it supports Israel if it wants 
to improve its image
in the Arab world, a new report issued by the Council on Foreign Relations says.

Figuring out how to improve America's image abroad has taken on a higher priority 
since September 11 as the
US pursues its war on terrorism. The report, completed by an Independent Task Force on 
Public Diplomacy,
says for public diplomacy to be effective it "must be a central element of foreign 
policy."

"This does not mean that the United States should change policies in order to make 
them easier to sell. But it
does mean that the effect of US policy abroad should be fully considered in shaping 
and communicating it,"
the report says.

Israel, it says, is a "prime example of an unpopular policy that the US should not 
change merely to curry
favor or world audiences. Washington, however, must do better in explaining the 
motivations behind its
policies."

"Without casting itself as Israel's special champion, messages should point out that 
the United States is a
democratic country, and that US policy toward Israel and on other issues is heavily 
influenced by the views of
Congress, powerful interest groups, the press, and public opinion generally," the 
report says.

It makes seven specific recommendations on how to market US policy toward Israel 
including: stressing
widespread sympathy for preservation of state of Israel and its security; highlighting 
decisions by Egypt and
Jordan to establish ties; and emphasizing "that the United States is committed to the 
survival of Israel, while
also trying to curb the widespread impression that the United States unconditionally 
supports Israeli policies."

The US should also highlight American support for a viable Palestinian state 
negotiated on the basis of UN
resolutions "and a desire to see an end to Israeli occupation of the Gaza Strip and 
the West Bank soon," it
says.

The US has taken several key steps in the public diplomacy arena in recent months, 
including appointing an
undersecretary of state for public diplomacy and launching a successful 
Arabic-language radio station, Radio
Sawa. The CFR report recommends the creation of a Public Diplomacy Coordinating 
Structure led by the
president's personal designee to ensure action and coordination at the highest level.

Along those lines, the Washington Post reported yesterday that the White House plans 
to set up a Office of
Global Communications to coordinate the administration's foreign policy message and 
supervise America's
image abroad.







This article can also be read at 
http://www.jpost.com/servlet/Satellite?pagename=JPost/A/JPArticle/
ShowFull&cid=1027506396500

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