What are the issues when media doesn't take ads?

Private media (e.g., a newspaper, a web site) can't be compelled to say,
or not say, anything by the state,
and so can freely exercise arbitrary editorial control over adverts.

What about when the medium is a State-granted monopoly of a resource
like RF spectrum?
Or cable infrastructure?    Should *these* media channels be *compelled*
to accept any privately-funded ads, first come first served, *because*
of this State-granted monopoly?


MTV  refuses antiwar commercial
http://www.nytimes.com/2003/03/13/business/media/13ADCO.html?ex=1048573024&ei=1&en=292aa6fe6f1edbc8

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