On Wed, Apr 9, 2014 at 3:34 AM, Charles-H. Schulz <charles.sch...@documentfoundation.org> wrote: > On 9 avril 2014 01:51:19 CEST, Robinson Tryon <bishop.robin...@gmail.com> > wrote: >> [ ... printing up swag for conference booths and outreach in the US...] > > Thanks for all this! 2 comments from my side. I believe that brochures are > not really important. People don't read them and throw them away. So we > should not divert the little resources we have on them especially for > corporate brochures as companies do not get convinved with them. Same goes > for pens. All this is swag, not marketing per se but people think one amounts > to the other. Now I am not saying pens are a bad idea: they are only a small > detail. >
Thanks for the feedback! I agree that we shouldn't focus just on swag, but I think that physical items we can give away can be a very effective part of our overall approach to outreach and marketing. When we're talking at conferences or staffing a booth for LibreOffice, having some desirable items like pens and stickers available can encourage people to come talk to us, and can be a good way for us to have a ripple effect when we give someone who runs a LUG or someone who is a teacher a few stickers or a couple pamphlets. For example, when I was at LibrePlanet I gave out a lot of stickers to people who wanted to put them on their laptops -- many of whom proudly pasted them on immediately. Having the sticker on their laptop is good for us, but I think that the positive relationship that we created by giving them an "I (heart) LibreOffice" sticker is even more important to the overall success of the LibreOffice brand and visibility of the product to non-users. Regarding corporate people, I met a few company founders/leaders when I was at SCALE, and I desperately wanted to have something more than stickers and a generic brochure to give to them, especially when they expressed their admiration for us and our product. I now have business cards I can give them, but from just a financial perspective, I think that it would really be worth our while to have some strategy (whether that's a brochure or website or whatever) to help us gain them as sponsors. > The slogan ought to remain the same one we have. Let's not blur the message. > :-) > Sorry, blurring what message? > My second comment is this: we need videos to demknstrate LibreOffice and we > need web materials such as buttons, banners for online use. We have a very > little choice of them. I believe this would help a lot in the US and > elsewhere. I am happy to help if the design team or anyone else woants to > contribute. > * Online videos, badges, etc... sound like a great project to me. We've listed a QA EasyHack to create a video 'Intro to QA'. * Regarding buttons/banners, I just made some web badges for the Document Liberation Project, and would love to see badges for TDF and LibreOffice as well Cheers, --R -- To unsubscribe e-mail to: design+unsubscr...@global.libreoffice.org Problems? http://www.libreoffice.org/get-help/mailing-lists/how-to-unsubscribe/ Posting guidelines + more: http://wiki.documentfoundation.org/Netiquette List archive: http://listarchives.libreoffice.org/global/design/ All messages sent to this list will be publicly archived and cannot be deleted
