While Tux says "geeoky OS" to us, to most consumers it doesn't say anything at all - it's just a friendly little penguin. I think it's a very good mark to use in promoting Linux, at least to consumers - people generally like penguins. Business buyers, on the other hand, may find it a little too playful (i.e., not -businesslike); one could ask whether Apple's playful logo has been an impediment to selling into enterprise markets. I don't think the logo has affected them as much as the higher price and the connotation of elite-ness that Apple cultivates. We need to make sure we have a blue-collar, working-class penguin...
scott ----- Original Message ---- > From: John Cherry <[EMAIL PROTECTED]> > To: Stephen E. Harris <[EMAIL PROTECTED]> > Cc: [EMAIL PROTECTED]; "Wichmann, Mats D" <[EMAIL PROTECTED]>; > [email protected] > Sent: Thursday, January 17, 2008 6:41:00 PM > Subject: [Desktop_architects] Re: [Lf_desktop] LF Desktop Linux > WorkgroupConference Call - Minutes1/16 > > Stephen E. Harris wrote: > > Or "Got Linux?" + Tux as per Orion. > > IMHO, I don't think Tux should be part of the PR. Tux carries all the > connotations of a geek-driven OS. We have a lot of good ideas > without > Tux. > > I personally like one of the positive slogans that bring out choice. > Either one of the "Free yourself" slogans or one of the "You've Got > Options" slogans would be great. > > John > > > > > Steve > > > > Wichmann, Mats D wrote: > >> Cutting and pasting: > >> > >> > >>>> The industry consortium model aka "Got Milk?" is what we're after. > >>>> > >> > >> > >>> Actually, the Tux logo is worth a fortune if we can work in. > >>> > >> > >> Together these two bring up a wonderful (?) set of images > >> for me, Tux with a caption "It's what's for dinner." > >> > >> > >> > >> _______________________________________________ > >> Lf_desktop mailing list > >> [EMAIL PROTECTED] > >> https://lists.linux-foundation.org/mailman/listinfo/lf_desktop > >> > > > > -- > > Stephen E. Harris > > VP of Communications > > Xandros, Inc. > > www.xandros.com > > 1-646-747-7635 > > > > > > > > > > > ------------------------------------------------------------------------ > > > > _______________________________________________ > > Lf_desktop mailing list > > [EMAIL PROTECTED] > > https://lists.linux-foundation.org/mailman/listinfo/lf_desktop > > _______________________________________________ > Desktop_architects mailing list > [email protected] > https://lists.linux-foundation.org/mailman/listinfo/desktop_architects > _______________________________________________ Desktop_architects mailing list [email protected] https://lists.linux-foundation.org/mailman/listinfo/desktop_architects
