On iOS their is no fixed limit for the short name (bundle identifier) but if 
its more then 12 or so characters (depending on characters used as its not a 
fixed width font) it will chop out the middle chars and add an ellipsis.

On May 17, 2013, at 4:23 AM, Mounir Lamouri <[email protected]> wrote:

> On 17/05/13 09:49, Marcos Caceres wrote:
>> Many apps have a long name e.g., "Weather Channel" but when displayed in a 
>> context with limited space, the name won't fit. As such, on other platforms, 
>> many native apps provide an alternate short name. For example, the "Github 
>> issues" app shows up as "Issues" on my phone. Same with "Robot Unicorn 
>> Attack 2", which shows up on the home screen as "RUA2". 
>> 
>> When searching for an app (on the phone and in a store), both the long name 
>> and the short name can be used as indexes to match on.
>> 
>> Is this something we should add to the manifest format (i.e., "short_name")? 
>> I can add it on the W3C side, if people think it's a good idea.
> 
> I wonder how the homescreen in Firefox OS is dealing with this problem
> if it is trying to deal with it at all. Did you check Marcos? (CCing
> Vivien who might know.)
> 
> As already said offline, my concern with that proposal is that the
> "short name" might have different size in different contexts. In other
> words, some runtimes might take 12 characters, some 18 characters, etc.
> If the runtime is asked to always use whether one or the other depending
> on the context and the name will never be guaranteed to fit the given
> space, it might work.
> 
> Do other platforms like iOS require the short name to be of a given size?
> 
> --
> Mounir
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