This is a fork of a recent message I sent as part of the preparations
for the next release.

[tl;dr] I would like to propose that we create a new blog post for
every new release and that this becomes part of the release guide.

I think that even if we do shorter releases we need to make this part
of the release process. We haven’t been really consistent about
communication on new releases in the past. Sometimes we did a blog
post and sometimes we didn’t.

In particular I was a bit upset that we didn't do a blog post for the
last two releases, and the list of JIRA issues sadly does not cover
the importance of some of the features of those releases. I am still a
bit upset that we didn't publicly mentioned features like the SQL
extension, the recent IOs, the new FileIO related improvements and
Nexmark. Also I think the blog format is better for ‘marketing
reasons’ because not everybody reads the mailing list.

Of course the only issue about this is to decide what to put in the
release notes and who will do it. We can do this by sharing a google
doc that everyone can edit to add their highlights and then reformat
it for blog publication, a bit similar to the format used by Gris for
the newsletter. Actually if we have paced releases probably we can mix
both the release notes and the newsletter into one, no ?

What do you think? Other ideas/disagreement/etc.

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