In the spirit of "Ready, Set, Build" and as a tribute to MJ: "Just build it, build it"
I'm only half kidding ;) On Thu, Nov 5, 2009 at 12:12 PM, Alex Boisvert <[email protected]>wrote: > I attended the media training at ApacheCon earlier this week and as part of > the day's discussions, I submitted our current project tagline "The build > system that doesn't suck" to our group for feedback. The group was mostly > composed of technical folks and one non-technical person (Sally, our > trainer). As you might expect, the response to the tagline was not very > enthusiastic. Most thought is was an okay tagline for a small project > that's starting out but that it probably needs refinement for a project > with > bigger aspirations. > > Among some comment, one was along the line of... "Let's say a developer > discovers Buildr and really likes it. Before using it, she needs to have > it > checked out by her manager. The manager goes to the website, reads the > tagline ... and ... well, doesn't get a great first impression." Don't be > alarmed, though, the group thought the current tagline could still be used > on t-shirts and other such promotional pieces but that the official tagline > should probably be a little more positive sounding. > > I tend to agree with the feedback and in any case I've been meaning to > brainstorm this on the mailing list... Here are some starting points I've > been thinking about for the tagline: > > "Ready, Set, Build!" (emphasize speed / productivity) > > "Beautiful Builds" (elegance / beautiful code meme) > > "Any Code, Any Size, Any Task" (polyglot programming, scalability and > customizability) > > Any of these strike your fancy? You think you can do better? > > I'd like to collect ideas during the next 2 weeks (time enough to > brainstorm > without pressure) and then proceed with a couple rounds of voting for the > best tagline. Winner gets karma points, self-satisfaction, bragging rights > and the next release (1.4.0) dedicated to her/him. > > alex >
