Thank you, Gilles. I appreciate you reaching out.

Normally I encourage PMCs to not re-orient or "spindle" the feather where 
possible, but I understand that some legacy logos have a bit of a problem with 
positioning. For example, the Apache HTTP Server logo:

 - original logo https://twitter.com/apache_httpd/photo
 - interim logo https://britewire.com/apache-http-server/
 - new logo 
https://svn.apache.org/repos/asf/comdev/project-logos/originals/httpd.svg


Whilst I understand the proposed design, I'm not *loving* the look of the logo, 
particularly as Apache Commons has such a massive footprint across so many 
projects.

To that end, may I ask a favor?

Would you and the Apache Commons PMC be amenable to considering having Central 
Services --a somewhat new sub-group of ASF Marketing & Publicity-- help you 
with creating a new logo? 

If you are not in a rush, we can see how we can help you. ApacheCon North 
America starts on Monday, and we can start the discussions on what your 
requirements are and the best way to meet your needs. ApacheCon Europe is 
taking place in October: I was thinking the timeframe between the two events 
(~6 weeks) would be sufficient for us to have a few proposals developed.

If this works for you, we can get started this week.

If not, I understand. You may proceed with the proposed logo with the intention 
of revisiting and updating in future.

Many kind thanks again for your attention and consideration.

Warm regards,
Sally

- - - 
Vice President Marketing & Publicity
Vice President Sponsor Relations
The Apache Software Foundation

Tel +1 617 921 8656 | s...@apache.org

On Fri, Sep 6, 2019, at 17:18, Gilles Sadowski wrote:
> Hello.
> 
> We, at Apache Commons, would like to know whether an Apache
> project  is authorized to extract graphical elements from the
> foundation's logo, apply some transformation to them, and use
> the result in order to compose its own logo.
> 
> Case in point is here:
>     
> https://svn.apache.org/repos/asf/comdev/project-logos/originals/commons.svg
> (where the feather has been rotated).
> 
> Does it constitute a breach of the recommendations published in
> the "Identity Style Guide"?[1]
> 
> Thank you,
> Gilles Sadowski
> 
> [1] https://apache.org/foundation/press/kit/ApacheFoundation_StyleGuide.pdf
>

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