Couldn't resist <g>

https://twitter.com/alanparsons/status/1178469148751466496?s=19

...no idea how it appeared in my timeline... 

- - - 
Vice President Marketing & Publicity
Vice President Sponsor Relations
The Apache Software Foundation

Tel +1 617 921 8656 | [email protected]


On Thu, Sep 19, 2019, at 19:10, Sally Khudairi wrote:
> Rob: I've had "Eye In The Sky" in my head for the past 5 days ... 
> 
> Thanks for the ear worm --it's a sign :^)
> 
> But I concur: no "Project" is needed in the logo here.
> 
> - - -
> Vice President Marketing & Publicity
> Vice President Sponsor Relations
> The Apache Software Foundation
> 
> Tel +1 617 921 8656 | [email protected]
> 
> 
> On Sun, Sep 15, 2019, at 10:47, Rob Tompkins wrote:
>> 
>> 
>> 
>> On Sep 15, 2019, at 8:10 AM, Gary Gregory <[email protected]> wrote:
>>> I do not think we need "Project", we're not a 70s progrock band ;-)
>> 
>> I like the Alan Parsons Project, a little :-P
>>> 
>>> On Sun, Sep 15, 2019, 07:45 Rob Tompkins <[email protected]> wrote:
>>>> Here’s a potential logo that I mocked up and sent to Kenneth. Does anyone 
>>>> have any opinions on this? I felt like something similar to the one that 
>>>> Sally sent across for the HTTP project seemed reasonable. 
>>>> 
>>>> Also, I think that it’s not exactly adherent to the style guide and that 
>>>> Kenneth plans on putting something together that’s analogous and adhere’s 
>>>> to the style guide. 
>>>> 
>>>> Thoughts? -Rob
>>>> 
>>>> 
>>>> 
>>>>> On Sep 9, 2019, at 3:17 PM, Gary Gregory <[email protected]> wrote:
>>>>> 
>>>>> The KISS solution would be to get "Central" to produce not just the 
>>>>> Commons
>>>>> logo but one for each component and be done. The even simpler path is to
>>>>> forgo component specific logos, especially since Commons is just one 
>>>>> Apache
>>>>> project. I like simpler...
>>>>> 
>>>>> Gary
>>>>> 
>>>>> On Mon, Sep 9, 2019, 15:08 Rob Tompkins <[email protected]> wrote:
>>>>> 
>>>>>> 
>>>>>> 
>>>>>>> On Sep 9, 2019, at 11:31 AM, Gilles Sadowski <[email protected]>
>>>>>> wrote:
>>>>>>> 
>>>>>>> Hi.
>>>>>>> 
>>>>>>> Le lun. 9 sept. 2019 à 12:35, Sally Khudairi <[email protected]> a écrit :
>>>>>>>> 
>>>>>>>> Thank you, Gilles.
>>>>>>>> 
>>>>>>>> I'm copying Kenneth Paskett, creative lead from Central Services. I was
>>>>>> talking to him about this opportunity yesterday: we will be happy to
>>>>>> explore options for a future design.
>>>>>> 
>>>>>> Just curious, who on this transmission is at ApacheCon this week. Having
>>>>>> worked with Sally in the past on an ad-hoc logo for the DC road show
>>>>>> earlier this year, I could sit down with her and see if we can get
>>>>>> something analogous to what we have in place currently that satisfies
>>>>>> everyone (granted my designs tend to be minimalist in nature).
>>>>>> 
>>>>>> Thoughts?
>>>>>> 
>>>>>> -Rob
>>>>>> 
>>>>>>>> 
>>>>>>>> I'm not saying "don't use anything that remotely looks like the
>>>>>> feather". It's important that if we choose to use an ASF-feather-inspired
>>>>>> motif that it doesn't look like it's a "broken" version of the original.
>>>>>>> 
>>>>>>> It was certainly not the intention.
>>>>>>> It is difficult/impossible to argue on things that boil down
>>>>>>> to a matter of taste or arbitrary policy (like the kinds of
>>>>>>> reuse that are allowed and not by the rights owner).
>>>>>>> 
>>>>>>>> Ways around that issue could involve the shape or color of the feather,
>>>>>> among other adjustments.
>>>>>>> 
>>>>>>> Exactly what I meant: IMHO those changes are more "broken"
>>>>>>> than a rotation. ;-)
>>>>>>> [But if they are allowed, then fine.]
>>>>>>> 
>>>>>>>> Thank you and the community for your trust. We look forward to working
>>>>>> with you.
>>>>>>> 
>>>>>>> Hopefully, preferences will be collected in the thread which I
>>>>>>> mentioned in the previous message, and the community can
>>>>>>> converge on a few ideas to help with the design.
>>>>>>> 
>>>>>>> Best regards,
>>>>>>> Gilles
>>>>>>> 
>>>>>>>> 
>>>>>>>> Best,
>>>>>>>> Sally
>>>>>>>> 
>>>>>>>> - - -
>>>>>>>> Vice President Marketing & Publicity
>>>>>>>> Vice President Sponsor Relations
>>>>>>>> The Apache Software Foundation
>>>>>>>> 
>>>>>>>> Tel +1 617 921 8656 | [email protected]
>>>>>>>> 
>>>>>>>> On Mon, Sep 9, 2019, at 03:22, Gilles Sadowski wrote:
>>>>>>>>> Hello.
>>>>>>>>> 
>>>>>>>>> Le sam. 7 sept. 2019 à 13:29, Sally Khudairi <[email protected]> a 
>>>>>>>>> écrit :
>>>>>>>>>> 
>>>>>>>>>> Thank you, Gilles. I appreciate you reaching out.
>>>>>>>>>> 
>>>>>>>>>> Normally I encourage PMCs to not re-orient or "spindle" the feather
>>>>>> where possible, but I understand that some legacy logos have a bit of a
>>>>>> problem with positioning. For example, the Apache HTTP Server logo:
>>>>>>>>>> 
>>>>>>>>>> - original logo https://twitter.com/apache_httpd/photo
>>>>>>>>>> - interim logo https://britewire.com/apache-http-server/
>>>>>>>>>> - new logo
>>>>>> https://svn.apache.org/repos/asf/comdev/project-logos/originals/httpd.svg
>>>>>>>>> 
>>>>>>>>> So is the choice between
>>>>>>>>> * use the exact same feather as the foundation's
>>>>>>>>> * not use anything that even remotely looks like feather
>>>>>>>>> ?
>>>>>>>>> 
>>>>>>>>>> Whilst I understand the proposed design, I'm not *loving* the look of
>>>>>> the logo, particularly as Apache Commons has such a massive footprint
>>>>>> across so many projects.
>>>>>>>>>> 
>>>>>>>>>> To that end, may I ask a favor?
>>>>>>>>>> 
>>>>>>>>>> Would you and the Apache Commons PMC be amenable to considering
>>>>>> having Central Services --a somewhat new sub-group of ASF Marketing &
>>>>>> Publicity-- help you with creating a new logo?
>>>>>>>>> 
>>>>>>>>> Help from experts is welcome.
>>>>>>>>> 
>>>>>>>>>> If you are not in a rush, we can see how we can help you.
>>>>>>>>> 
>>>>>>>>> I don't think we should be in a rush, as the proposal to change the
>>>>>>>>> projects' logo(s) dates back from 3 years ago.[1]
>>>>>>>>> 
>>>>>>>>>> ApacheCon North America starts on Monday, and we can start the
>>>>>> discussions on what your requirements are and the best way to meet your
>>>>>> needs.
>>>>>>>>> 
>>>>>>>>> I can only speak about of my preferences:[2]
>>>>>>>>> * At most 2 or 3 graphical elements reminiscent of the project
>>>>>>>>> (feather included, if applicable)
>>>>>>>>> * No URL
>>>>>>>>> * Clearly visible at all (reasonable) resolutions [3]
>>>>>>>>> * Combinable with 1 additional grahical element (so that we can
>>>>>>>>> easily create one logo for each of the many components hosted
>>>>>>>>> in "Commons" [4]
>>>>>>>>> 
>>>>>>>>>> ApacheCon Europe is taking place in October: I was thinking the
>>>>>> timeframe between the two events (~6 weeks) would be sufficient for us to
>>>>>> have a few proposals developed.
>>>>>>>>> 
>>>>>>>>> Great.
>>>>>>>>> 
>>>>>>>>>> If this works for you, we can get started this week.
>>>>>>>>> 
>>>>>>>>> Fine with me.
>>>>>>>>> 
>>>>>>>>>> If not, I understand. You may proceed with the proposed logo with the
>>>>>> intention of revisiting and updating in future.
>>>>>>>>> 
>>>>>>>>> Now is a good time.
>>>>>>>>> Indeed, that logo is not favoured by the community (at least the few
>>>>>>>>> who voiced their opinion).[5] And, IMHO, the alternatives are failing
>>>>>>>>> what I consider basic requirements (cf. above).[6]
>>>>>>>>> 
>>>>>>>>>> Many kind thanks again for your attention and consideration.
>>>>>>>>>> 
>>>>>>>>>> Warm regards,
>>>>>>>>>> Sally
>>>>>>>>> 
>>>>>>>>> Thank you very much for the offer,
>>>>>>>>> Gilles
>>>>>>>>> 
>>>>>>>>> [1] https://issues.apache.org/jira/browse/COMMONSSITE-86
>>>>>>>>> [2] Discussion thread:
>>>>>>>>> https://markmail.org/message/twsre7wl6jmue6mp
>>>>>>>>> [3] For example, when I look at the top left of the Apache's JIRA
>>>>>> pages:
>>>>>>>>> https://issues.apache.org/jira/secure/Dashboard.jspa
>>>>>>>>> I see either a bad logo, or an inadequate use of it.
>>>>>>>>> [4] See e.g. http://commons.apache.org/proper/commons-rng/
>>>>>>>>> [5] Lacking feedback, I opted for an upgrade of the feather using
>>>>>>>>> the foundation's new graphics keeping the old (and supposedly
>>>>>>>>> consensual) idea for the feather orientation.
>>>>>>>>> [6] Even though it's great that Loic Guibert was willing to provide
>>>>>>>>> idea and a few examples.
>>>>>>>>> 
>>>>>>>>>> 
>>>>>>>>>> Tel +1 617 921 8656 | [email protected]
>>>>>>>>>> 
>>>>>>>>>> On Fri, Sep 6, 2019, at 17:18, Gilles Sadowski wrote:
>>>>>>>>>>> Hello.
>>>>>>>>>>> 
>>>>>>>>>>> We, at Apache Commons, would like to know whether an Apache
>>>>>>>>>>> project is authorized to extract graphical elements from the
>>>>>>>>>>> foundation's logo, apply some transformation to them, and use
>>>>>>>>>>> the result in order to compose its own logo.
>>>>>>>>>>> 
>>>>>>>>>>> Case in point is here:
>>>>>> https://svn.apache.org/repos/asf/comdev/project-logos/originals/commons.svg
>>>>>>>>>>> (where the feather has been rotated).
>>>>>>>>>>> 
>>>>>>>>>>> Does it constitute a breach of the recommendations published in
>>>>>>>>>>> the "Identity Style Guide"?[1]
>>>>>>>>>>> 
>>>>>>>>>>> Thank you,
>>>>>>>>>>> Gilles Sadowski
>>>>>>>>>>> 
>>>>>>>>>>> [1]
>>>>>> https://apache.org/foundation/press/kit/ApacheFoundation_StyleGuide.pdf
>>>>>>>>>>> 
>>>>>>> 
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