Thanks, Jim. That's good to know!

They didn't know if we were committed for a booth or talks or anything ...it 
was a bit awkward. Yes, there'd been a changing of the guard with the marketing 
team a few years back (hello, initial eCatalogue fiasco!), and an overall 
scheduling disconnect that makes participation challenging.

As for Ignasi's statement of having to continually answer the "Why are you 
here?" question, Jim, you and I have had our fair share of that over the past 2 
decades ...it's a common one, and would likely help drive specific 
messaging/promotional materials for the less "usual suspect" events such as 
this.

Something to consider when planning for future events.

Kind regards,
Sally

- - - 
Vice President Marketing & Publicity
Vice President Sponsor Relations
The Apache Software Foundation

Tel +1 617 921 8656 | s...@apache.org

On Wed, Apr 24, 2019, at 07:36, Jim Jagielski wrote:
> FWIW, I was also invited to the event but due to the shortness of 
> notice, I was unable to arrange travel in time.
> 
> > On Apr 24, 2019, at 7:33 AM, Sally Khudairi <s...@apache.org> wrote:
> > 
> > Thanks, Kevin and Ignasi.
> > 
> > Each year seems to become more compressed. The urgency associated with 
> > their request --8-10 weeks away from the event-- indicates a bit of a 
> > scramble going on.
> > 
> > OK, I'll confirm that this is a "sorry, no" for 2019 and move on.
> > 
> > Kind regards,
> > Sally
> > 
> > - - - 
> > Vice President Marketing & Publicity
> > Vice President Sponsor Relations
> > The Apache Software Foundation
> > 
> > Tel +1 617 921 8656 | s...@apache.org
> > 
> > 
> > On Wed, Apr 24, 2019, at 07:21, Kevin A. McGrail wrote:
> >> Yeah, next year I will submit a cfp and maybe we can get an earlier notice 
> >> for the ebook and others. This year just seemed very compressed and I 
> >> would like to help their efforts more.
> >> 
> >> On Wed, Apr 24, 2019, 03:52 Ignasi Barrera <n...@apache.org> wrote:
> >>> Given that there has been no feedback in the other thread apart from mine,
> >>> I think we are not going to be there this year.
> >>> 
> >>> The event has a clear focus on business and open source is becoming kind 
> >>> of
> >>> a marketing vehicle for them. As I said before if this event becomes a
> >>> truly relevant one, I think it would make sense for us to be there and
> >>> share our vision on open source, but it is still far from being there.
> >>> There is still some value in being there sharing our vision and explaining
> >>> what the ASF is, as there was quite a lot of people coming to the booth in
> >>> the past editions, but I don't think it is worth the effort for a single
> >>> person given how the event is shaped today. At least I don't see _just
> >>> myself_ the entire day staying at the booth answering "why is the ASF in
> >>> this event?" and similar questions.
> >>> 
> >>> 
> >>> 
> >>> 
> >>> On Mon, 22 Apr 2019 at 12:16, Sally Khudairi <s...@apache.org> wrote:
> >>> 
> >>>> Hello ComDev-ers --I hope you are all well.
> >>>> 
> >>>> Can someone please confirm if we will be participating at OpenExpo Europe
> >>>> this year? I don't see it listed at 
> >>>> http://community.apache.org/calendars/
> >>>> (I might be looking in the wrong place)
> >>>> 
> >>>> They are asking me (again) about cross promotion, and I won't be getting
> >>>> involved unless we're at the event. Do we plan on speaking? Having a 
> >>>> booth?
> >>>> 
> >>>> Many thanks,
> >>>> Sally
> >>>> 
> >>>> - - -
> >>>> Vice President Marketing & Publicity
> >>>> Vice President Sponsor Relations
> >>>> The Apache Software Foundation
> >>>> 
> >>>> Tel +1 617 921 8656 | s...@apache.org
> >>>> 
> >>>> ---------------------------------------------------------------------
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> >>>> 
> >>>> 
> 
>

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