My only idea (apart from #LoveApache badge) was to have: "ALC (ASF
Feather here) CityName" for short option and two-line bigger version
"CityName / Apache Local Community" with first line bigger than the
second line.

Bests,
Tomek


On Sat, Feb 22, 2020 at 7:51 PM Swapnil M Mane <swapnilmm...@apache.org> wrote:
>
> Thank you Tomasz for bringing this topic and Jarek, Mark, and, Sharan for 
> your kind inputs.
>
> I have few thoughts for ALC logo since beginning of this initiative, will 
> share it soon.
>
> @Sally
> Thank you for your help.
> We don’t have any specific timeframe for this.
>
> @Kenneth,
> Nice to see you again, I will share some design thoughts, will sync up with 
> you on this.
>
> @Team, if you have any design ideas, please feel free to share.
>
> Best Regards,
> Swapnil M Mane
>
>
> On Sat, 22 Feb 2020 at 11:17 PM, Sally Khudairi <s...@apache.org> wrote:
>>
>> Thank you, Mark. Hello, Tomasz.
>>
>> ASF Marketing & Publicity will be happy to help with a logo for ALC through 
>> our Central Services team. I am not aware of the official cities involved, 
>> other than announcement from Swapnil on the Indore chapter. I also 
>> understand that Warsaw, Beijing, and Budapest are candidate cities from the 
>> ComDev archives.
>>
>> I think Sharan's suggestion of creating a variant of the #LoveApache badge 
>> is a possibility in terms of design.
>>
>> I'm copying Kenneth Paskett, Central Services creative lead, to see what 
>> options are possible and get back to you.
>>
>> Is there a specific timeframe for this?
>>
>> Best,
>> Sally
>>
>> - - -
>> Vice President Marketing & Publicity
>> Vice President Sponsor Relations
>> The Apache Software Foundation
>>
>> Tel +1 617 921 8656 | s...@apache.org
>>
>> On Sat, Feb 22, 2020, at 09:11, Mark Thomas wrote:
>> > On February 17, 2020 8:04:03 AM UTC, Tomasz Urbaszek
>> > <turbas...@apache.org> wrote:
>> > >Thanks Jarek for the information (I am wondering how this applies to
>> > >use
>> > >the badge generator with two feathers:
>> > >https://www.apache.org/foundation/press/kit/ ).
>> > >
>> > >I am looping in trademarks@ as it seems we will need some help :)
>> > >
>> > >T.
>> > >
>> > >On Mon, Feb 17, 2020 at 8:49 AM Jarek Potiuk <ja...@potiuk.com> wrote:
>> > >
>> > >> I am afraid rules of Apache logo are rather strict about it. Not sure
>> > >about
>> > >> ALC, but I think Apache Feather is the most protected asset of ASF
>> > >:).
>> > >>
>> > >> I think I have not seen that apache logo used anywhere except
>> > >ApacheCon and
>> > >> there are specific rules for NOT using Apache logo in the events:
>> > >> http://www.apache.org/foundation/marks/events.html#graphics
>> > >>
>> > >> "
>> > >> Events may not normally use any Apache logos or graphics as part of
>> > >their
>> > >> primary event branding. Apache product logos may only be used to
>> > >refer to
>> > >> the Apache products or projects themselves, and must be clearly set
>> > >off
>> > >> from any of the events' own branding and logos.
>> > >>
>> > >> If your event wishes to use an Apache project logo within your event
>> > >> branding, you must work with VP, Brand to explicitly grant trademark
>> > >and
>> > >> goodwill rights for the brand and event logo to the ASF.
>> > >>
>> > >> Event branding may not include the Apache feather in any way. The
>> > >only use
>> > >> of the bare Apache feather on event materials allowed is to provide a
>> > >> single link to http://www.apache.org/ as a reference to The Apache
>> > >> Software
>> > >> Foundation, typically as a Community Partner or to otherwise refer to
>> > >> Apache as a whole.
>> > >> "
>> > >>
>> > >> Maybe what we can do instead is just ALC specific branding
>> > >guidelines?
>> > >>
>> > >> J.
>> > >>
>> > >>
>> > >> On Mon, Feb 17, 2020 at 8:41 AM Tomasz Urbaszek
>> > ><turbas...@apache.org>
>> > >> wrote:
>> > >>
>> > >> > Hi all,
>> > >> >
>> > >> > I think it would be a good idea to have Apache Local Community
>> > >logo.
>> > >> > Having branding can help increase recognition and underline
>> > >attachment
>> > >> > to ASF. In my opinion, each chapter should have its own logo
>> > >> > customized by the name of the city.
>> > >> >
>> > >> > What is the process for such things? Should we engage
>> > >> > tradema...@apache.org ?
>> > >> >
>> > >> > Have a good day,
>> > >> > Tomek Urbaszek
>> > >> >
>> > >> >
>> > >---------------------------------------------------------------------
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>> > >> > For additional commands, e-mail: dev-h...@community.apache.org
>> > >> >
>> > >> >
>> > >>
>> > >> --
>> > >> +48 660 796 129
>> > >>
>> >
>> > Hi,
>> >
>> > Since this is an ASF initiative we have a little more flexibility. The
>> > press and marketing folks control what is an acceptable usage for the
>> > feather logo and associated graphics. I've cc'd them in this response.
>> >
>> > Anything they are happy with is fine from a brand management perspective.
>> >
>> > Mark
>> > VP, Brand Management
>> >
>>
>> ---------------------------------------------------------------------
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>>
> --
> Best regards,
> Swapnil M Mane,
> www.apache.org

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