My first thought is positive. I like the font and the spacing. But, if you want a more nitpicky answer...
A project [or brand] wants to be seen as going upward to greater heights. Generally this is communicated by pointing up and/or to the right. Fedex and Amazon are two prominent logo examples of this.
The first thing I saw, right in dead center of the crown, is an 'arrow' pointing down. Then I see them pointing left and right. Only two of these 'triangle arrows' point up, and only ones points to the right. The obvious 'point up' points are rounded.
The curved line at the bottom of the crown looks like a frown. Or it combine it the two triangles above and it looks like someone slanting their eyes, as if upset.
I'm pulling out too many 'hidden' images. ;) On 9/24/2017 4:50 PM, Carlos Rovira wrote:
Hi, I've been working this week end on a logo for Royale and want to share my work in progress. Please try the following link: http://royale.codeoscopic.com/wp-content/uploads/2017/09/royale_logo.png The concept is a modern icon logo build with simplicity in mind and with lines and circles that could have multiple uses (black over white, white over black, colored, outlined, special finish...). The example only shows some work at the current state. In need more work to be finished. The logo has various meanings. It's a crown to give the user the main concept of Royale, something magnificent, superb, best in its class...but as well tries to give you some key points of the main composition architecture in Royale, the Strand-Beads concept with a base line (the strand) that conects circles (beads). So my intention is give the possibility of various meanings in one logo while try to keep it simple. The fonts used are "Aclonica" google fonts. The last example is not finished (gradients are not perfectly done yet and other things needs more polish) and is only a possible finish but it's really to show how could it be, but I'm sure I'll be redoing it from scratch, but I must left it for today. Although it's still a work in progress I think is worth it to share it with the community and see reactions and if you think if it will be a good logo or try another concept. So please share your thoughts! Thanks
-- Jeffry Houser Technical Entrepreneur http://www.jeffryhouser.com 203-379-0773
