I think this is a great question. Explaining what Ignite does is always a 
challenge, so having a useful “tag line” would be very valuable.

I’m not sure what the answer is but I think calling it a “database” devalues 
all the compute facilities. "Computing platform” may be too vague but it at 
least says that we do more than “just” store data.

> On 17 Sep 2020, at 06:29, Valentin Kulichenko <valentin.kuliche...@gmail.com> 
> wrote:
> 
> My vote is for the "distributed memory-first database". It clearly states 
> that Ignite is a database (which is true at this point), while still 
> emphasizing the in-memory computing power endorsed by the platform.
> 
> The "in-memory computing platform" is an ambiguous term and doesn't really 
> reflect what Ignite is, especially in its current state.
> 
> -Val
> 
> On Wed, Sep 16, 2020 at 3:53 PM Denis Magda <dma...@apache.org 
> <mailto:dma...@apache.org>> wrote:
> Igniters,
> 
> Throughout the history of our project, we could see how the addition of
> certain features required us to reassess the project's name and category.
> 
> Before Ignite joined the ASF, it supported only compute APIs resembling the
> MapReduce engine of Hadoop. Those days, it was fair to define Ignite as "a
> distributed in-memory computing engine". Next, at the time of the project
> donation, it already included key-value/SQL/transactional APIs, was used as
> a distributed cache, and significantly outgrew the "in-memory computing
> engine" use case. That's how the project transitioned to the product
> category of in-memory caches and we started to name it as an "in-memory
> data grid" or "in-memory computing platform" to differentiate from
> classical caching products such as Memcached and Redis.
> 
> Nowadays, the project outgrew its caching use case, and the classification
> of Ignite as an "in-memory data grid" or "in-memory computing platform"
> doesn't sound accurate. We rebuilt our storage engine by replacing a
> typical key-value engine with a B-tree engine that spans across memory and
> disk tiers. And it's not surprising to see more deployments of Ignite as a
> database on its own. So, it feels like we need to reconsider Ignite
> positioning again so that a) application developers can discover it easily
> via search engines and b) the project can stand out from in-memory projects
> with intersecting capabilities.
> 
> To the point, I'm suggesting to reposition Ignite in one of the following
> ways:
> 
>    1. Ignite is a "distributed X database". We are indeed a distributed
>    partitioned database where X can be "multi-tiered" or "memory-first" to
>    emphasize that we are more than an in-memory database.
>    2. Keep defining Ignite as "an in-memory computing platform" but name
>    our storage engine uniquely as "IgniteDB" to highlight that the platform is
>    powered by a "distributed multi-tiered/memory-first database".
> 
> What is your thinking?
> 
> 
> (Also, regardless of a selected name, Ignite still will be used as a cache
> and grid, and we're not going to stop appealing to those use cases. But
> those are just use cases while Ignite has to figure out its new identity
> ... again).
> 
> 
> -
> Denis


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