Hi, I’m with Robin and Michael here.
What this decision needs is a good design brief. This article seems decent: https://yourcreativejunkie.com/logo-design-brief-the-ultimate-guide-for-designers/ Robin is right about the usage requirements. It goes a bit beyond resolution. How does the logo work when it’s on a sticker on someone’s laptop? Might there be some cases, where you want to print it in black and white? And how would it look if you put the Kafka, ksqlDB, and Streams stickers on a laptop? Of the two, I prefer the first option. The brown on black is a bit subdued – it might not work well on a t-shirt or a laptop sticker. Maybe that could be improved by using a bolder color, but once it gets smaller or lower-resolution, it may not work any longer. Regards, Philip P.S.: Another article about what makes a good logo: https://vanschneider.com/what-makes-a-good-logo P.P.S.: If I were to pick a logo for Streams, I’d choose something that fits well with Kafka and ksqlDB. ksqlDB has the rocket. I can’t remember (or find) the reasoning behind the Kafka logo (aside from representing a K). Was there something about planets orbiting the sun? Or was it the atom? So I might stick with a space/sience metaphor. Could Streams be a comet? UFO? Star? Eclipse? ... Maybe a satellite logo for Connect. Space inspiration: https://thenounproject.com/term/space/ ________________________________ From: Robin Moffatt <ro...@confluent.io> Sent: Wednesday, August 19, 2020 6:24 PM To: us...@kafka.apache.org <us...@kafka.apache.org> Cc: dev@kafka.apache.org <dev@kafka.apache.org> Subject: Re: [VOTE] KIP-657: Add Customized Kafka Streams Logo I echo what Michael says here. Another consideration is that logos are often shrunk (when used on slides) and need to work at lower resolution (think: printing swag, stitching socks, etc) and so whatever logo we come up with needs to not be too fiddly in the level of detail - something that I think both the current proposed options will fall foul of IMHO. On Wed, 19 Aug 2020 at 15:33, Michael Noll <mich...@confluent.io> wrote: > Hi all! > > Great to see we are in the process of creating a cool logo for Kafka > Streams. First, I apologize for sharing feedback so late -- I just learned > about it today. :-) > > Here's my *personal, subjective* opinion on the currently two logo > candidates for Kafka Streams. > > TL;DR: Sorry, but I really don't like either of the proposed "otter" logos. > Let me try to explain why. > > - The choice to use an animal, regardless of which specific animal, > seems random and doesn't fit Kafka. (What's the purpose? To show that > KStreams is 'cute'?) In comparison, the O’Reilly books always have an > animal cover, that’s their style, and it is very recognizable. Kafka > however has its own, different style. The Kafka logo has clear, simple > lines to achieve an abstract and ‘techy’ look, which also alludes > nicely to > its architectural simplicity. Its logo is also a smart play on the > Kafka-identifying letter “K” and alluding to it being a distributed > system > (the circles and links that make the K). > - The proposed logos, however, make it appear as if KStreams is a > third-party technology that was bolted onto Kafka. They certainly, for > me, > do not convey the message "Kafka Streams is an official part of Apache > Kafka". > - I, too, don't like the way the main Kafka logo is obscured (a concern > already voiced in this thread). Also, the Kafka 'logo' embedded in the > proposed KStreams logos is not the original one. > - None of the proposed KStreams logos visually match the Kafka logo. > They have a totally different style, font, line art, and color scheme. > - Execution-wise, the main Kafka logo looks great at all sizes. The > style of the otter logos, in comparison, becomes undecipherable at > smaller > sizes. > > What I would suggest is to first agree on what the KStreams logo is > supposed to convey to the reader. Here's my personal take: > > Objective 1: First and foremost, the KStreams logo should make it clear and > obvious that KStreams is an official and integral part of Apache Kafka. > This applies to both what is depicted and how it is depicted (like font, > line art, colors). > Objective 2: The logo should allude to the role of KStreams in the Kafka > project, which is the processing part. That is, "doing something useful to > the data in Kafka". > > The "circling arrow" aspect of the current otter logos does allude to > "continuous processing", which is going in the direction of (2), but the > logos do not meet (1) in my opinion. > > -Michael > > > > > On Tue, Aug 18, 2020 at 10:34 PM Matthias J. Sax <mj...@apache.org> wrote: > > > Adding the user mailing list -- I think we should accepts votes on both > > lists for this special case, as it's not a technical decision. > > > > @Boyang: as mentioned by Bruno, can we maybe add black/white options for > > both proposals, too? > > > > I also agree that Design B is not ideal with regard to the Kafka logo. > > Would it be possible to change Design B accordingly? > > > > I am not a font expert, but the fonts in both design are different and I > > am wondering if there is an official Apache Kafka font that we should > > reuse to make sure that the logos align -- I would expect that both > > logos (including "Apache Kafka" and "Kafka Streams" names) will be used > > next to each other and it would look awkward if the font differs. > > > > > > -Matthias > > > > On 8/18/20 11:28 AM, Navinder Brar wrote: > > > Hi, > > > Thanks for the KIP, really like the idea. I am +1(non-binding) on A > > mainly because I felt like you have to tilt your head to realize the > > otter's head in B. > > > Regards,Navinder > > > > > > On Tuesday, 18 August, 2020, 11:44:20 pm IST, Guozhang Wang < > > wangg...@gmail.com> wrote: > > > > > > I'm leaning towards design B primarily because it reminds me of the > > Firefox > > > logo which I like a lot. But I also share Adam's concern that it should > > > better not obscure the Kafka logo --- so if we can tweak a bit to fix > it > > my > > > vote goes to B, otherwise A :) > > > > > > > > > Guozhang > > > > > > On Tue, Aug 18, 2020 at 9:48 AM Bruno Cadonna <br...@confluent.io> > > wrote: > > > > > >> Thanks for the KIP! > > >> > > >> I am +1 (non-binding) for A. > > >> > > >> I would also like to hear opinions whether the logo should be > colorized > > >> or just black and white. > > >> > > >> Best, > > >> Bruno > > >> > > >> > > >> On 15.08.20 16:05, Adam Bellemare wrote: > > >>> I prefer Design B, but given that I missed the discussion thread, I > > think > > >>> it would be better without the Otter obscuring any part of the Kafka > > >> logo. > > >>> > > >>> On Thu, Aug 13, 2020 at 6:31 PM Boyang Chen < > > reluctanthero...@gmail.com> > > >>> wrote: > > >>> > > >>>> Hello everyone, > > >>>> > > >>>> I would like to start a vote thread for KIP-657: > > >>>> > > >>>> > > >> > > > https://cwiki.apache.org/confluence/display/KAFKA/KIP-657%3A+Add+Customized+Kafka+Streams+Logo > > >>>> > > >>>> This KIP is aiming to add a new logo for the Kafka Streams library. > > And > > >> we > > >>>> prepared two candidates with a cute otter. You could look up the KIP > > to > > >>>> find those logos. > > >>>> > > >>>> > > >>>> Please post your vote against these two customized logos. For > > example, I > > >>>> would vote for *design-A (binding)*. > > >>>> > > >>>> This vote thread shall be open for one week to collect enough votes > to > > >> call > > >>>> for a winner. Still, feel free to post any question you may have > > >> regarding > > >>>> this KIP, thanks! > > >>>> > > >>> > > >> > > > > > > > > > > >
