Daniel Carrera wrote:
Bruce Byfield wrote:
At any reputable media outlet, it's also a waste of time to write a
story that's really a hidden news release. At Newsforge, for example, I
believe that such submissions automatically get bounced. At best, they
get put into the NewsVac column.
Could you explain this part? How can you really tell apart between a
story and a news release? For example, suppose I write a story about
what's planned for OOoCon. Is that a story or a news release?
That depends, says the former journalist and morning show
producer/anchor. :-)
If you fill it with what we always called "marketing flack" about how
great the product is, use lots of adjectives like "great" and "best" and
"most" and "powerful" and "fantastic", or do comparisons against
competing products, it gets pitched right away as an attempt at
advertising. If you write it in a journalistic style (non-passionate
descriptions of who, what, when, where, why, and how...preferably with
"inverted pyramid" organization), avoid hype, and mention only your
product in passing, it gets at least a look and maybe a slight rewrite.
Write it as if you were a journalist completely unattached to the
project (either you mention your product only in passing without going
into any specifics at all or you also give your competitors something
close to equal time) sticking only to the facts, it as often as not gets
published without any changes at all.
Of course, a lot of this depends on the outlet you're sending it to, as
well.
--
Steven Shelton
Twilight Media & Design
www.TwilightMD.com
www.GLOAMING.us
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