On Wed, 2006-04-19 at 15:49 +0200, Bernhard Dippold wrote: > Hi John, all, > > John McCreesh wrote: > > I'd like to canvass opinion among the marketing project for the launch > > of a new theme: "Why OpenOffice.org" > > > > The proposal is that "Why OpenOffice.org" will be a major theme of our > > campaigning in 2006 and for OOoConf 2006. The developments in the > > MS-Office 2007 story mean we have a golden opportunity to explain to the > > world there is a better way. > > > > The first task would be to create http://why.openoffice.org: > > This would mean a new project "why" ?
This is under discussion, whether the Collabnet infrastructure requires we create a full project or whether there is another way. Louis and Stefan are going to come back with some options. > I think it's content is part of the marketing project, so I suggest > it to be lead by the marketing leads? > > It's a good idea to create an easy starting point for the people we > want to reach, this Internet address could be such a point. > > It could be linked from www.openoffice.org as well - but first it > will have to be created. > > Another idea would be to use http://marketing.openoffice.org as easy > access starting point with all the implementations you made for > why.OOo and to move the present marketing homepage to > marketing.openoffice.org/detailed.html - but for all these ideas we > need volunteers spending quite a lot of time. The plan would be to continue to use marketing.openoffice.org as a workplace for the marketing project - i.e. inward facing. why.openoffice.org would be outward facing, talking to people who are asking why they should use OOo. > > > > WHY will convey these messages in a simple, visual format, without the > > 'clutter' of the standard project pages. Examples of this approach > > already exist in some nl projects - http://es.openoffice.org is a > > particularly good example. > > You talk about removing the standard nav-bars? This is done on > several pages - even the main page http://www.openoffice.org works > in this way IMHO. > > > > The WHY URL will permit memorable URLs such as > > why.openoffice.org/publicadministration/ > > why.openoffice.org/governments/ > > why.openoffice.org/smes/ > > etc > > This would work for > marketing.openoffice.org/publicadministration/ etc as well. > > In my eyes naming has to be as easy as possible, but the most > important thing is someone who is able to do it! > > > I believe there is enough expertise across projects such as marketing, > > art, web, and nl projects to create a stunning and convincing site. > > > > Are you in favour of this proposal and can you help? > > There are lots of work to be done on the present marketing pages - > it would be great if this approach could bring people together to > work on such a central marketing theme. I believe that the standard > pages could profit from such a work! The present marketing pages could do with a good spring clean - in fact, the whole site could do with a good spring clean. We tend to add pages as time goes by, but very rarely remove anything. However, I believe there is a real opportunity now to grow market share thanks to MS-Office 2007, and having a good 'selling site' is a step in the right direction. John --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
