Hei, > >How do you get publicity by including a toolbar? It's all about money. > > It is about getting something in exchange for something. We would get our ads > displayed when somebody searches for "office download" (or suchlike). > Basically > store credit for AdWords.Or banner ads at Y. At least that was my initial > idea. > With G|Y we could get tens of thousands visitors per week and try converting > them > to users/contributors.
Ok, that's a point. Seems like i'm always underestimating the power of these ads...i use customizegoogle and even when i didn't they were just an obstacle to me. Anyway...i just realized, that there is room here for improvement for free: changing the title of the main OOo page would help make the search result in google much more spottable. > If I am not mistaken, there exists a saying "There is no such thing as bad > publicity". Sure, and you want to subscribe to that? I really don't. > Many people happily and purposely install toolbar(s) and use them, so you > can't outright call it "crap". I never got the point of them. Anyways, as said by others elsewhere...if i want a toolbar, i'll go and get one. If i want an office suite, an included toolbar is total rubbish, because it has nothing to do with what i want. It's an obstacle. Think about it this way: You advertise OOo more. Great. So we get soandsomuch more users hitting the main web page (which should be improved lots before we start such an enterprise). So they come, are curious, go to get the download. Now, there's a toolbar bundled. Options: - That toolbar is exactly what they needed. - Unlikely, but great for us. - We have an opt-in/out option. I'd hope it's opt-in, otherwise -> annoyance. - We don't have opt-in/out or he doesn't see the opt-out. They'll have more to download and need to uninstall the toolbar after OOo setup. -> Annoyance. Furthermore, they'll get the aforementioned impression of OOo being a bit smelly software, because that is what gator and the likes left us with whenever something comes up bundled that doesn't make sense to be bundled. So, after all, there's just too much annoyance in all this for my taste. > Shall we find better ways? Yes. One would be to get about ten volunteers that respond in a welcoming, friendly and open way to the mails coming in at discuss@openoffice.org, before the usual denial and rejection happens. Another one could be a 'promote OOo' site, similar to spreadfirefox.com. And there are much more open spaces for any work someone wants to put in. As Bernhard said, there have been quite a few successful marketing efforts. André.
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