All I've been trying to come up with a campaign to coincide with the beginning of the University year here in NZ. I always came across the same stumbling block: Cost.
Some discussion on the Art list with regard to Logos got me thinking. Especially when I picked up a copy of the latest PCWorld! Attached to this months issue is ANOTHER entire 48 page magazine devoted to Vista and Office 2007 put together by the PCWorld NZ people and paid for by MS. This is on top of PCWorld itself being half filled with Vista. The mind boggles at the cost of such a campaign However Christian Lohmaier, (A man, I might add that has immaculate taste in music :) ) Bernhard Dippold and myself were busy disagreeing about Logos, marketing and so forth on the Art list and that inspired the following idea. If there is a need to move a 1000 tonnes of let's say wheat, from one side of a continent to the other, the large corporate would use what it could afford and get a really big train because they can buy the train. The volunteer organisation can afford a bicycle. Or at least each of it's members can afford a bicycle. So the large Corp may have a really big train but we have lotsa people on Bikes moving a few kilos at a time. In order then to take advantage of our strengths I needed to stop trying to figure out how I was going to afford a Train and how to make the most of what we've got. So I came up with a simple call to action - Gooogle:OOo The aim of the campaign is to raise Brand recognition and get people hitting the website and let the website take care of increasing the User base. The reasoning behind this goes like this. Anyone can print off single page flyers on their home printer Anyone can take out a classified in the local paper or magazine or trade publication. Whatever an individual feels capable of paying for. A ream of paper costs about $8 here in NZ Print 500 with Gooogle:OOo on them and go letterbox stuffing. Stick them up on Community Notice Boards. Give away bumper stickers. The constant is the Gooogle:OOo We may have to talk to Google about using their name as a verb, but hey it's already in wide use in any case The advantage to OOo is that we are not gathering money to fund a big campaign that our competitors can afford to do far better, we are leveraging grassroots enthusiasm and not expecting more than a little time. To give it maximum impact however we need to coordinate a Gooogle:OOo day around the globe. Comments Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant "GET DRESSED - GET OOOGEAR" http://www.ooogear.co.nz Promotional gear for the discerning OOo Advocate --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
