On Fri, 2007-10-12 at 02:58 +1300, Graham Lauder wrote: > We are tossing a very small stone in a very large pond > I would stick with just the T-Shirts, but again that would depend on our > targets. > > Let's first define our demographic > Decide locations > Establish the message we want to deliver > Figure out how best to measure the success of the campaign > Then decide what type of merchandise delivers the message best to our > proposed > target audience while delivering a measurable result.
Why not give them to a group of children who would really benefit eg in a developing country. "OOo community puts shirts on the backs of 2000 children!" Take a photograph and then try and get that photograph into the mainstream press. That way the kids benefit and more people see the OOo name than would just from a T shirt promotion. Ian -- New QCA Accredited IT Qualifications www.theINGOTs.org You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
