Hi all, Imho, OpenOffice.org itself is already a very strong name exist in the market. When most people talking about free office suite, OpenOffice will likely become the first thing in their mind. And by saying OpenOffice, people do mean OpenOffice.org, not the only held by Orange UK.
Type in openoffice in google. If branding is all you want, the search results means everything. As such, name change under any circumstances, is not only unnecessary, it will destroy the goodwill of the brand and the market recognition we gained so far. Regards, Colin Ng. ________________________________________ From: Miroslav Mazel [maz...@gmail.com] Sent: Wednesday, May 19, 2010 3:44 PM To: dev@marketing.openoffice.org; j...@openoffice.org Subject: Re: [marketing] OT OpenOffice vs. OpenOffice.org (was: Re: [marketing] Color) Hi everyone, On Wed, May 19, 2010 at 5:41 AM, Alexandro Colorado <j...@openoffice.org>wrote: > On Tue, May 18, 2010 at 10:29 PM, Chaosun <sunc...@redoffice.com> wrote: > > > Naming issue again. It makes no sense arguing somehow. Name is a name > > anyway. People actually don't care about the names, if it changed, may > cause > > confusing or unconfortable. Let's please focus on the office suit itself > > instead of those ichiness. > > > > Wow people don't care about the name... seems you never study branding in > marketing. Most of the time the brand "Google" can make an office suite > matter more than when it was called writley. > I agree that a name is important. I'm quite accustomed to the name OpenOffice.org, I don't hate it, but if anyone suggested a really good alternative, I'd be all for it. However, as it is, I haven't seen any good suggestion so far. Putting something else than "org" behind the period doesn't seem like a good solution to me, since it really doesn't even solve the problem and destroys the connection to the web site (I actually like this connection, as the user knows exactly what site to visit to get to OOo's official page). A nice fix would be if the party that owns the name "OpenOffice" allowed us to use it. In any case, this thread can serve as a brainstorm for alternative names, but it's not really an issue we need to focus on right now. > > > > > > Chao > > > > > > > > >On Tue, May 18, 2010 at 5:10 PM, Ben Pracht <ben.pra...@gmail.com> > wrote: > > > > > I still say it'd be better to use something other than .org, even if it > > > meant a name change to something close but not trademarked. I don't > > think > > > names are a light issue either, especially since really, that's the > first > > > exposure someone's going to have to the product. > > > > > > Ben > > > > > > On Tue, May 18, 2010 at 5:07 PM, Christoph Noack < > christ...@dogmatux.com > > > >wrote: > > > > > > > Hi Ben, > > > > > > > > I know that this sometimes is a bit ... strange. Especially since > > nobody > > > > really cares about the proper naming (e.g. in the press). However, > here > > > > is the reason: http://www.openoffice.org/FAQs/faq-other.html#4 > > > > > > > > Cheers, > > > > Christoph > > > > > > > > Am Dienstag, den 18.05.2010, 15:59 -0500 schrieb Ben Pracht: > > > > > There's something that's bothered me since I started using > OpenOffice > > > > which > > > > > I wish also got changed, which was the use of OOo or appending .org > > at > > > > the > > > > > end of it. The first one reminds me of the acronym for Out of > > Office, > > > or > > > > > some sort of impolite personal accident. Appending .org seems > > > > superfluous. > > > > > It's also easier to roll off your tongue if you can just say > > OpenOffice > > > > or > > > > > something like that. I'd suggest the next time branding issues > come > > up > > > > in a > > > > > somewhat major way to take up investigating this. > > > > > > > > > > Thanks, > > > > > Ben > > > > > > > > > > > > > > > > > > > > On Tue, May 18, 2010 at 3:47 PM, Christoph Noack < > > > christ...@dogmatux.com > > > > >wrote: > > > > > > > > > > > Hi Sophie, hi Miroslav! > > > > > > > > > > > > Miroslav, you asked for the colors in the ODF icons. As I > > understood > > > > > > Sophie, there might be a chance to improve the usability and > > branding > > > > of > > > > > > the currently ODF-only icons. Personally, I don't know ... there > > have > > > > > > been many questions, but no real comment by one of the team > > members. > > > So > > > > > > if this is important to you (as it is to me), please follow > > Sophie's > > > > > > hint to join the branding effort and help us to drive that topic. > > > > > > > > > > > > In the meantime, there has been a request by Bernhard to the > > > Community > > > > > > Council. He asks why there hasn't been any community involvement > > with > > > > > > regard to the ODF icons ... currently there are (slow) > discussions > > > > going > > > > > > on. [1] > > > > > > > > > > > > Cheers, > > > > > > Christoph > > > > > > > > > > > > [1] > > > http://wiki.services.openoffice.org/wiki/Community_Council/Agenda > > > > > > (2010-04-29#2< > > > > > > > > > > http://wiki.services.openoffice.org/wiki/Community_Council/Agenda%0A%282010-04-29#2 > > > >Missing > > > > OOo desktop presence) > > > > > > > > > > > > Am Dienstag, den 18.05.2010, 20:23 +0200 schrieb Sophie: > > > > > > > Hi Miroslav, > > > > > > > Miroslav Mazel wrote: > > > > > > > > We've been discussing the omission of color pretty thoroughly > > > since > > > > > > > the OOo > > > > > > > > branding was changed, but it seems that it lead to... > nothing. > > Is > > > > > > > the lack > > > > > > > > of color in application icons and file icons final? Could we > > have > > > > an > > > > > > > > official vote on this? > > > > > > > > > > > > > > This is not final and if you want to follow/help on this, the > > > > > > > discussions happen on the branding list > > > > > > [...] > > > > > > > > > > > > > > > > > > > > --------------------------------------------------------------------- > > > > > > To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org > > > > > > For additional commands, e-mail: > dev-h...@marketing.openoffice.org > > > > > > > > > > > > > > > > > > > > > > > > > > > > --------------------------------------------------------------------- > > > > To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org > > > > For additional commands, e-mail: dev-h...@marketing.openoffice.org > > > > > > > > > > > > > > > > > > > -- > > Alexandro Colorado > > OpenOffice.org Español > > http://es.openoffice.org > > > > > > -- > Alexandro Colorado > OpenOffice.org Español > http://es.openoffice.org > -- This is a site which donates money to a custom charity when you search (Google or Yahoo!): http://www.neoaid.com/ --------------------------------------------------------------------- To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
