On Friday 12 October 2007 21:41, Florian Effenberger wrote: > Hi, > > > +1 for less t-shirts and more other giveaways... > > thanks for agreeing. I also think that 2000 shirts are too much... > > > Perhaps something like think geek offers, where we have a series of > > options for consumers to choose that hare branded > > OpenOffice.org--mugs, t-shirts, buttons, laptop stickers. > > Exactly that's what we think of - t-shirts and mugs/mouse pads for the > beginning. More to come. :-) > > Florian
I'm afraid I have to disagree, 2000 is not many globally, it is in fact miniscule. OOo has had close to 80 million downloads, if each t-shirt given out generates 100 downloads, (very unlikely I know, but for arguments sake) that is equal to a quarter of a percent increase in total downloads. For my own local initiatives and to sell on OOoGear I get a thousand OOo pens done at a time and that's just for my local stuff in a country that has about a fifth of the population of New York City! To put it in perspective, what Sun is giving us for this campaign, MS spends every two minutes 24/7, marketing world wide. 2000 of anything is nothing in global terms, 1000 is half of nothing. However the above is moot until we know where and at whom the campaign is targeted. I'm sorry Florian but I think this is being done all back to front. We haven't even decided what our target demographic is. Once we've decided that, THEN we can decide on the actual merchandise best suited to that market. I've started the discussion on the wiki page you started at http://wiki.services.openoffice.org/wiki/MarketingCampaign_Q3-2007 It would be useful for now as well as for future reference to keep the conversation there, I think. Cheers GL -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
