Excellent. I appreciate the confirmation!

- - -
Vice President Marketing & Publicity
Vice President Sponsor Relations
The Apache Software Foundation

Tel +1 617 921 8656 | s...@apache.org


On Thu, Apr 18, 2019, at 17:01, Geertjan Wielenga wrote:
> 
> 
> On Wed, Apr 17, 2019 at 11:07 PM Sally Khudairi <s...@apache.org> wrote:
>> __
>> Thanks, Geertjan.
>> 
>> Just a quick comment on the draft thus far: I love the detailed background, 
>> the history, the enthusiastic quotes.
>> 
>> However, as this is a press release we simply cannot use all of this 
>> content. We need to keep copy short and to-the-point for easy consumption by 
>> members of the media/analyst community.
>> 
>> May I suggest you consider publishing a blog post on this (history, project 
>> development process whilst undergoing incubation) and we can point to it 
>> from the press release. If you don't have your own blog, please contact ASF 
>> Infrastructure (via JIRA ticket) to establish blogs.apache.org/NetBeans 
> 
> 
> If you click on that link, you'll see it has existed for a while.
> 
> Gj
> 
> 
>> and assign at least 2 PMC members as admins with editing credentials.
>> 
>> Kind thanks in advance,
>> Sally
>> 
>> - - -
>> Vice President Marketing & Publicity
>> Vice President Sponsor Relations
>> The Apache Software Foundation
>> 
>> Tel +1 617 921 8656 | s...@apache.org
>> 
>> 
>> On Wed, Apr 17, 2019, at 19:03, Geertjan Wielenga wrote:
>>> Hi all,
>>> 
>>> On Mon, Apr 15, 2019 at 2:58 PM Sally Khudairi <s...@apache.org> wrote:
>>>> __
>>>> Thanks so much, Geertjan. Apologies for the top-posting.
>>>> 
>>>> The draft is at 
>>>> https://docs.google.com/document/d/1QtBgatAO1VNmLaNuOaJB7EoA6vY5G_hOJdsQqNvpgh8/edit?usp=sharing
>>> 
>>> 
>>> I've started adding content to the above.
>>> 
>>> We need quotes from educational institutions, organizations, etc etc, i.e., 
>>> users of various kinds large and small, for inclusion in the above.
>>> 
>>> I've approached some of you and have some quotes already.
>>> 
>>> But, this is for all of us and belongs to all of us equally -- so speak up 
>>> if on behalf of yourself or some organization of some kind you'd like to be 
>>> included in the press release.
>>> 
>>> Thanks,
>>> 
>>> Gj
>>> 
>>> 
>>>> 
>>>> 
>>>> Everything else looks good. If we're super-efficient, I have a spot open 
>>>> on 25 April. Otherwise, we can announce the following week.
>>>> 
>>>> As for removing "incubating" from Apache NetBeans properties/assets, we 
>>>> prefer to have that done before we announce, if possible. At a minimum the 
>>>> netbeans.a.o homepage and Twitter profile page.
>>>> 
>>>> Kind regards,
>>>> Sally
>>>> 
>>>> - - -
>>>> Vice President Marketing & Publicity
>>>> Vice President Sponsor Relations
>>>> The Apache Software Foundation
>>>> 
>>>> Tel +1 617 921 8656 | s...@apache.org
>>>> 
>>>> 
>>>> On Mon, Apr 15, 2019, at 12:20, Geertjan Wielenga wrote:
>>>>> 
>>>>> 
>>>>> On Fri, Apr 12, 2019 at 3:20 PM Sally Khudairi <s...@apache.org> wrote:
>>>>>> __
>>>>>> 
>>>>>> 
>>>>>> 0) determine the primary point-of-contact during the drafting/editing 
>>>>>> process;
>>>>> 
>>>>> 
>>>>> Sure, use me for that.
>>>>> 
>>>>> 
>>>>>> 
>>>>>> 
>>>>>> 1) help me draft the announcement (mostly filling in the "what is 
>>>>>> NetBeans"/features+functionality bits --I'll start a draft on googledocs 
>>>>>> and will provide the headline/subhead/opening 
>>>>>> paragraph/boilerplates/trademark notice/*);
>>>>> 
>>>>> 
>>>>> OK, great -- when it's there let us know.
>>>>> 
>>>>>> 
>>>>>> 2) decide whether you'd like to include supporting testimonials from the 
>>>>>> community (and solicit them); and
>>>>> 
>>>>> 
>>>>> Maybe James Gosling, Kirk Pepperdine, and Adam Bien? Can we think of 
>>>>> others -- any ideas welcome.
>>>>> 
>>>>> 
>>>>>> 
>>>>>> 
>>>>>> 3) work together so that our formal press/public and 
>>>>>> internal/developer/list timing is in synch (it's best to have everything
>>>>>> roll out within a 24-48 hour timeframe, rather than announce the 
>>>>>> project's graduation on your dev list or annou...@apache.org, followed 
>>>>>> by a press release several weeks later)
>>>>> 
>>>>> 
>>>>> Sure.
>>>>> 
>>>>>> 
>>>>>> 
>>>>>> 
>>>>>> Before anything goes out on the media/analyst news channels, it's 
>>>>>> imperative that references to "incubating/incubation" on 
>>>>>> netbeans.apache.org are removed so that our pointers are active and 
>>>>>> accurate.
>>>>> 
>>>>> 
>>>>> Must we do that now -- or when, tell us when and we'll do it.
>>>>> 
>>>>> Thanks,
>>>>> 
>>>>> Gj
>>>>> 
>>>>>> 
>>>>>> 
>>>>>> We also need to lock in the announcement date --we usually issue press 
>>>>>> releases on Tuesdays, as that garners the best global media 
>>>>>> exposure/coverage, followed by Mondays, then Wednesdays. So if we're 
>>>>>> *super* efficient following this month's Board meeting (providing they 
>>>>>> approve the graduation request), the earliest we could consider issuing 
>>>>>> the press release would be the week of 22 April (again, we might need 
>>>>>> more time to accommodate third parties who are providing quotes).
>>>>>> 
>>>>>> Thanks in advance for your help. Feel fee to ping me if you need 
>>>>>> anything. I look forward to working with you!
>>>>>> 
>>>>>> Warmly,
>>>>>> Sally
>>>>>> 
>>>>>> [1] 
>>>>>> https://blogs.apache.org/foundation/entry/the-apache-software-foundation-announces48
>>>>>> 
>>>>>> - - -
>>>>>> Vice President Marketing & Publicity
>>>>>> Vice President Sponsor Relations
>>>>>> The Apache Software Foundation
>>>>>> 
>>>>>> Tel +1 617 921 8656 | s...@apache.org
>>>>>> 
>>>>>> 
>>>>>> On Fri, Apr 12, 2019, at 12:31, Sally Khudairi wrote:
>>>>>>> That's awesome, Geertjan. Congratulations to you and the PMC. I've been 
>>>>>>> following your tweets on this.
>>>>>>> 
>>>>>>> I'll be happy to follow up with you later today on the details on this. 
>>>>>>> Currently heading into a meeting and will be back in the office 
>>>>>>> afterwards.
>>>>>>> 
>>>>>>> I'll be in touch.
>>>>>>> 
>>>>>>> Kind regards,
>>>>>>> Sally
>>>>>>> 
>>>>>>> - - -
>>>>>>> Vice President Marketing & Publicity
>>>>>>> Vice President Sponsor Relations
>>>>>>> The Apache Software Foundation
>>>>>>> 
>>>>>>> Tel +1 617 921 8656 | s...@apache.org
>>>>>>> 
>>>>>>> 
>>>>>>> On Fri, Apr 12, 2019, at 10:36, Geertjan Wielenga wrote:
>>>>>>>> Hi Sally,
>>>>>>>> 
>>>>>>>> The graduation of Apache NetBeans to TLP is imminent. It is scheduled 
>>>>>>>> to be decided by the board next week.
>>>>>>>> 
>>>>>>>> We have been strongly advised by our mentors to contact you now as 
>>>>>>>> there is little time to draft up a proper press release.
>>>>>>>> 
>>>>>>>> Herewith I am doing that on behalf of Apache NetBeans.
>>>>>>>> 
>>>>>>>> Thanks,
>>>>>>>> 
>>>>>>>> Geertjan
>>>>>>>> 
>>>>>>>> 
>>>>>>> 
>>>>>> 
>>>> 
>> 

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