Excellent. I'll move everything over later today.

Kind regards,
Sally

- - -
Vice President Marketing & Publicity
Vice President Sponsor Relations
The Apache Software Foundation

Tel +1 617 921 8656 | s...@apache.org


On Thu, Apr 18, 2019, at 17:07, Geertjan Wielenga wrote:
> I have one or two more quotes, but for the rest will leave it up to you to 
> edit or change the content however you like to make it fit your requirements.
> 
> Thanks,
> 
> Gj
> 
> On Thu, Apr 18, 2019 at 5:03 PM Sally Khudairi <s...@apache.org> wrote:
>> __
>> Excellent. I appreciate the confirmation!
>> 
>> - - -
>> Vice President Marketing & Publicity
>> Vice President Sponsor Relations
>> The Apache Software Foundation
>> 
>> Tel +1 617 921 8656 | s...@apache.org
>> 
>> 
>> On Thu, Apr 18, 2019, at 17:01, Geertjan Wielenga wrote:
>>> 
>>> 
>>> On Wed, Apr 17, 2019 at 11:07 PM Sally Khudairi <s...@apache.org> wrote:
>>>> __
>>>> Thanks, Geertjan.
>>>> 
>>>> Just a quick comment on the draft thus far: I love the detailed 
>>>> background, the history, the enthusiastic quotes.
>>>> 
>>>> However, as this is a press release we simply cannot use all of this 
>>>> content. We need to keep copy short and to-the-point for easy consumption 
>>>> by members of the media/analyst community.
>>>> 
>>>> May I suggest you consider publishing a blog post on this (history, 
>>>> project development process whilst undergoing incubation) and we can point 
>>>> to it from the press release. If you don't have your own blog, please 
>>>> contact ASF Infrastructure (via JIRA ticket) to establish 
>>>> blogs.apache.org/NetBeans 
>>> 
>>> 
>>> If you click on that link, you'll see it has existed for a while.
>>> 
>>> Gj
>>> 
>>> 
>>>> and assign at least 2 PMC members as admins with editing credentials.
>>>> 
>>>> Kind thanks in advance,
>>>> Sally
>>>> 
>>>> - - -
>>>> Vice President Marketing & Publicity
>>>> Vice President Sponsor Relations
>>>> The Apache Software Foundation
>>>> 
>>>> Tel +1 617 921 8656 | s...@apache.org
>>>> 
>>>> 
>>>> On Wed, Apr 17, 2019, at 19:03, Geertjan Wielenga wrote:
>>>>> Hi all,
>>>>> 
>>>>> On Mon, Apr 15, 2019 at 2:58 PM Sally Khudairi <s...@apache.org> wrote:
>>>>>> __
>>>>>> Thanks so much, Geertjan. Apologies for the top-posting.
>>>>>> 
>>>>>> The draft is at 
>>>>>> https://docs.google.com/document/d/1QtBgatAO1VNmLaNuOaJB7EoA6vY5G_hOJdsQqNvpgh8/edit?usp=sharing
>>>>> 
>>>>> 
>>>>> I've started adding content to the above.
>>>>> 
>>>>> We need quotes from educational institutions, organizations, etc etc, 
>>>>> i.e., users of various kinds large and small, for inclusion in the above.
>>>>> 
>>>>> I've approached some of you and have some quotes already.
>>>>> 
>>>>> But, this is for all of us and belongs to all of us equally -- so speak 
>>>>> up if on behalf of yourself or some organization of some kind you'd like 
>>>>> to be included in the press release.
>>>>> 
>>>>> Thanks,
>>>>> 
>>>>> Gj
>>>>> 
>>>>> 
>>>>>> 
>>>>>> 
>>>>>> Everything else looks good. If we're super-efficient, I have a spot open 
>>>>>> on 25 April. Otherwise, we can announce the following week.
>>>>>> 
>>>>>> As for removing "incubating" from Apache NetBeans properties/assets, we 
>>>>>> prefer to have that done before we announce, if possible. At a minimum 
>>>>>> the netbeans.a.o homepage and Twitter profile page.
>>>>>> 
>>>>>> Kind regards,
>>>>>> Sally
>>>>>> 
>>>>>> - - -
>>>>>> Vice President Marketing & Publicity
>>>>>> Vice President Sponsor Relations
>>>>>> The Apache Software Foundation
>>>>>> 
>>>>>> Tel +1 617 921 8656 | s...@apache.org
>>>>>> 
>>>>>> 
>>>>>> On Mon, Apr 15, 2019, at 12:20, Geertjan Wielenga wrote:
>>>>>>> 
>>>>>>> 
>>>>>>> On Fri, Apr 12, 2019 at 3:20 PM Sally Khudairi <s...@apache.org> wrote:
>>>>>>>> __
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 0) determine the primary point-of-contact during the drafting/editing 
>>>>>>>> process;
>>>>>>> 
>>>>>>> 
>>>>>>> Sure, use me for that.
>>>>>>> 
>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 1) help me draft the announcement (mostly filling in the "what is 
>>>>>>>> NetBeans"/features+functionality bits --I'll start a draft on 
>>>>>>>> googledocs and will provide the headline/subhead/opening 
>>>>>>>> paragraph/boilerplates/trademark notice/*);
>>>>>>> 
>>>>>>> 
>>>>>>> OK, great -- when it's there let us know.
>>>>>>> 
>>>>>>>> 
>>>>>>>> 2) decide whether you'd like to include supporting testimonials from 
>>>>>>>> the community (and solicit them); and
>>>>>>> 
>>>>>>> 
>>>>>>> Maybe James Gosling, Kirk Pepperdine, and Adam Bien? Can we think of 
>>>>>>> others -- any ideas welcome.
>>>>>>> 
>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 3) work together so that our formal press/public and 
>>>>>>>> internal/developer/list timing is in synch (it's best to have 
>>>>>>>> everything
>>>>>>>> roll out within a 24-48 hour timeframe, rather than announce the 
>>>>>>>> project's graduation on your dev list or annou...@apache.org, followed 
>>>>>>>> by a press release several weeks later)
>>>>>>> 
>>>>>>> 
>>>>>>> Sure.
>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> Before anything goes out on the media/analyst news channels, it's 
>>>>>>>> imperative that references to "incubating/incubation" on 
>>>>>>>> netbeans.apache.org are removed so that our pointers are active and 
>>>>>>>> accurate.
>>>>>>> 
>>>>>>> 
>>>>>>> Must we do that now -- or when, tell us when and we'll do it.
>>>>>>> 
>>>>>>> Thanks,
>>>>>>> 
>>>>>>> Gj
>>>>>>> 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> We also need to lock in the announcement date --we usually issue press 
>>>>>>>> releases on Tuesdays, as that garners the best global media 
>>>>>>>> exposure/coverage, followed by Mondays, then Wednesdays. So if we're 
>>>>>>>> *super* efficient following this month's Board meeting (providing they 
>>>>>>>> approve the graduation request), the earliest we could consider 
>>>>>>>> issuing the press release would be the week of 22 April (again, we 
>>>>>>>> might need more time to accommodate third parties who are providing 
>>>>>>>> quotes).
>>>>>>>> 
>>>>>>>> Thanks in advance for your help. Feel fee to ping me if you need 
>>>>>>>> anything. I look forward to working with you!
>>>>>>>> 
>>>>>>>> Warmly,
>>>>>>>> Sally
>>>>>>>> 
>>>>>>>> [1] 
>>>>>>>> https://blogs.apache.org/foundation/entry/the-apache-software-foundation-announces48
>>>>>>>> 
>>>>>>>> - - -
>>>>>>>> Vice President Marketing & Publicity
>>>>>>>> Vice President Sponsor Relations
>>>>>>>> The Apache Software Foundation
>>>>>>>> 
>>>>>>>> Tel +1 617 921 8656 | s...@apache.org
>>>>>>>> 
>>>>>>>> 
>>>>>>>> On Fri, Apr 12, 2019, at 12:31, Sally Khudairi wrote:
>>>>>>>>> That's awesome, Geertjan. Congratulations to you and the PMC. I've 
>>>>>>>>> been following your tweets on this.
>>>>>>>>> 
>>>>>>>>> I'll be happy to follow up with you later today on the details on 
>>>>>>>>> this. Currently heading into a meeting and will be back in the office 
>>>>>>>>> afterwards.
>>>>>>>>> 
>>>>>>>>> I'll be in touch.
>>>>>>>>> 
>>>>>>>>> Kind regards,
>>>>>>>>> Sally
>>>>>>>>> 
>>>>>>>>> - - -
>>>>>>>>> Vice President Marketing & Publicity
>>>>>>>>> Vice President Sponsor Relations
>>>>>>>>> The Apache Software Foundation
>>>>>>>>> 
>>>>>>>>> Tel +1 617 921 8656 | s...@apache.org
>>>>>>>>> 
>>>>>>>>> 
>>>>>>>>> On Fri, Apr 12, 2019, at 10:36, Geertjan Wielenga wrote:
>>>>>>>>>> Hi Sally,
>>>>>>>>>> 
>>>>>>>>>> The graduation of Apache NetBeans to TLP is imminent. It is 
>>>>>>>>>> scheduled to be decided by the board next week.
>>>>>>>>>> 
>>>>>>>>>> We have been strongly advised by our mentors to contact you now as 
>>>>>>>>>> there is little time to draft up a proper press release.
>>>>>>>>>> 
>>>>>>>>>> Herewith I am doing that on behalf of Apache NetBeans.
>>>>>>>>>> 
>>>>>>>>>> Thanks,
>>>>>>>>>> 
>>>>>>>>>> Geertjan
>>>>>>>>>> 
>>>>>>>>>> 
>>>>>>>>> 
>>>>>>>> 
>>>>>> 
>>>> 
>> 

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