Aldrin,
I'm liking it! Definitely looks nice. Though I would provide a bit of feedback:
I'm not sure that I would include the NiFi logo on the right-hand side, since 
it's already in the top-left.
>From a NiFi 'brand' perspective, I would update the screenshot a bit. This 
>screenshot is using the old logo in the top-left corner, and the graph shows 
>all of the data disappearing before the RouteOnAttribute Processor. I'd 
>recommend we construct a dataflow that's more appealing to the target 
>audience, perhaps integrating with other Apache projects (HDFS, Kafka are 
>possible, for instance) or using (S)FTP processor.
Does it make sense to have maybe like a 'Latest News' section or something 
where we could post things like "Version 0.0.1 just released!" etc.?
I'm really liking the concept - nice job!
Thanks-Mark

> Date: Tue, 20 Jan 2015 07:00:52 -0800
> Subject: Re: Website Theme
> From: [email protected]
> To: [email protected]
> 
> I like it.
> 
> On Mon, Jan 19, 2015 at 8:50 PM, Aldrin Piri <[email protected]> wrote:
> 
> > I found some time today to provide another look for the site.  There
> > were very minor changes to the core HTML as is currently served at
> > nidi homepage and it is largely just a stylesheet.  This one is highly
> > minimal and clean, still driven by Bootstrap and directly makes use of
> > the colors from the UI itself.
> >
> > A screenshot can be seen at
> >
> > https://raw.githubusercontent.com/apiri/apache-nifi-site/screenshots/index.html.lite.png
> > with the associated code under the "lite" branch at
> > https://github.com/apiri/apache-nifi-site/tree/lite
> >
> > Any thoughts are appreciated.
> >
> > On Tue, Jan 6, 2015 at 9:54 PM, Aldrin Piri <[email protected]> wrote:
> > > Sorry if this somehow gets sent twice.   My first submission seemed to
> > > bounce as it exceeded the spam threshold when I sent it a couple of
> > > hours ago and it has yet to appear, so I'm sending again.
> > >
> > > First and foremost, good feedback.  I think UI/UX stuff is tricky and
> > > I am happy to find my livelihood in the plumbing and behind the scenes
> > > work.
> > >
> > > Here's my attempt to try and tackle all the comments in one fell swoop:
> > >
> > > I agree that Bootstrap is everywhere, but I don't necessarily think
> > > that is a bad thing.  One could argue that interfaces of all forms are
> > > converging and users have the instant familiarity of a known quantity.
> > > I know that I am totally unaware of what it takes to make a site both
> > > functional and maintain its feel across devices.  I think that last
> > > part is important.  Personally, as a user on the other side of the
> > > screen, I don't really understand why sites do not work or jive with
> > > my mobile device du jour these days; it should just work.  With what
> > > little I've learned about UX and "Not Making [Anyone] Think,"[1] I
> > > want an effortless experience; no pinch zooming, tap panning, etc.  If
> > > there is a way to take bits and pieces of bootstrap to this end to
> > > support that aspect without the cookie cutter air, I would be quite
> > > thankful for some guidance on that front and do my best to provide it.
> > > Out of the box though, the sample looked pretty decent across all the
> > > devices to which I had access, and used constructs everyone who views
> > > content through a tiny screen is accustomed.
> > >
> > > I do agree on the front of the possibility of brand dilution, and I
> > > think it is an excellent point for consideration.  As mentioned in my
> > > original mailing, consideration was given to integrating the
> > > application's aesthetics into the core site.  Not sure if this will
> > > pan out in an appreciable way as I can see it in my mind, but I do
> > > feel it is an avenue worth exploring.  It may also completely miss the
> > > mark, but with my new found web dev prowess, it should be a much
> > > quicker iteration than the first draft.  You'll see a slight homage to
> > > this via the graph wallpaper that is featured in the application
> > > itself.  This was muted a bit by a CSS overlay to a level that seemed
> > > okay, but I definitely hedged as to whether or not to include it.
> > >
> > > Ultimately, I wanted to get something out to start the ball rolling,
> > > establishing a base for successive iterations.  I know that with all
> > > the hard work everyone is putting in, the project is closely reaching
> > > its first milestone for release, and thought it important to chip in
> > > where possible to give a face to the project.
> > >
> > > Additionally, I think this particular project needs pictures to
> > > demonstrate what it's capabilities.  One of the facets that makes me a
> > > believer about NiFi as a whole is that the end user is not just
> > > developers.  Citing the previous example of Accumulo, its intended
> > > audience is very technical in nature and, accordingly, a lot can be
> > > expressed via the simple phrase of "key-value store."  I would contend
> > > that NiFi's reach is far broader and can't be done justice with a
> > > simple phrase.  For the casual potential user who has strung together
> > > n-many processes of taking a file, manually transforming it, and
> > > moving it elsewhere, they need to see at quick glance that there is
> > > something that can automate this tedium and make them more effective.
> > > Succinctly, the value proposition needs to be there not only for the
> > > technical folks who will use this as a framework, but additionally for
> > > end users.
> > >
> > > The background for the header isn't awesome, but I knew I wasn't
> > > violating any licenses if I generated it myself.  I viewed it more as
> > > a placeholder than anything else.  Definitely not a front end web
> > > developer, even more definitively not a graphic artist.  The colors
> > > came from starting with the logo dark blue and running a whole bunch
> > > of filters and plugins via GIMP to get something.  Additionally, there
> > > is a CSS gradient applied over top of it as well when it seemed a bit
> > > too loud.  It could definitely deal with being muted a bit more.
> > >
> > > [1] http://www.sensible.com/dmmt.html
> > >
> > > On Tue, Jan 6, 2015 at 12:57 PM, Tony Kurc <[email protected]> wrote:
> > >> Hey! It looks awesome! The existing site was put together a placeholder
> > and
> > >> we went with a very generic layout that worked well with Apache CMS and
> > >> contained all the information expected of an apache process.
> > >>
> > >> This is a big improvement! For people new to the project, it gives a
> > nice
> > >> upfront screenshot, with big fat links for things I care about people
> > >> seeing!
> > >>
> > >> Some things I didn't like about the existing site are the glyphicon
> > links
> > >> to "external" sites on the menu. I used "link", but I think it was
> > meant to
> > >> be used for "permalink". Also, we kind of took a best guess about what
> > >> should go in each dropdown in the menu. I'm pretty sure it could be
> > better
> > >> organized. I'd also like to see the awesome guides that people wrote
> > have a
> > >> consistent theme with the website and maybe have pdfs so old-school
> > folks
> > >> can print them out (which may be a dumb idea ;) ) A pet peeve of mine of
> > >> projects is having a hard time finding the documentation I need, like
> > >> javadocs or specifications - and keeping around the older versions of
> > the
> > >> documentation. I think we're still working on these - since you retained
> > >> the menu up top it should be straightforward to have a robust
> > documentation
> > >> dropdown.
> > >>
> > >> The blue you used is more of a reddish or purplish blue - the blue used
> > in
> > >> the app is more of a greenish blue. I'm kind of curious what a greener
> > blue
> > >> would look like ... did you mock one up and it looked bad? Or maybe a
> > more
> > >> fundamental question, should the website evoke the theme of the app? I
> > >> don't know how I feel.
> > >>
> > >> Tony
> > >>
> > >>
> > >>
> > >>
> > >>
> > >> On Tue, Jan 6, 2015 at 11:59 AM, Joe Witt <[email protected]> wrote:
> > >>
> > >>> I'd say the two sides of the spectrum as examples are:
> > >>>
> > >>> http://kafka.apache.org/  [super minimalist]
> > >>> http://aurora.incubator.apache.org/ [ quite fancy looking ]
> > >>>
> > >>> Both in my opinion are beautifully done and make it easy to get the
> > content
> > >>> needed.
> > >>>
> > >>> I think these (and others) provide great examples that both sides of
> > the
> > >>> spectrum have merit.
> > >>>
> > >>> What is most important to me is that we as a community rally behind
> > those
> > >>> with the expertise and willingness to contribute in this space.
> > >>>
> > >>> Thanks
> > >>> Joe
> > >>>
> > >>> On Tue, Jan 6, 2015 at 11:34 AM, Joe Witt <[email protected]> wrote:
> > >>>
> > >>> > Both are bootstrap based.  Each is an iterative improvement.  And we
> > just
> > >>> > keep iterating as folks have time, willingness, and expertise to do
> > so.
> > >>> >
> > >>> > I agree that this new look does not distinguish a brand.  But we're
> > not
> > >>> > mature enough to worry about that yet.  We just need enough of the
> > right
> > >>> > info laid out enough to help grow a community and get folks the info
> > they
> > >>> > need.  We need it laid out in a way that multiple folks can
> > contribute.
> > >>> > Once we have a release, recruit some committers, demonstrate
> > progress on
> > >>> > the Apache Way and grow then perhaps branding becomes a bigger deal.
> > >>> >
> > >>> > ..this motivates me to spawn another thread about the type of
> > community
> > >>> we
> > >>> > want to be...
> > >>> >
> > >>> > Thanks
> > >>> > Joe
> > >>> >
> > >>> >
> > >>> > On Tue, Jan 6, 2015 at 11:13 AM, Adam Taft <[email protected]>
> > wrote:
> > >>> >
> > >>> >> This isn't a downvote -- I think it indeed looks good.  But in
> > terms of
> > >>> >> constructive criticism...
> > >>> >>
> > >>> >> I think the mockup looks like a very generic "bootstrap" site,
> > similar
> > >>> to
> > >>> >> a
> > >>> >> million other bootstrap based sites.  I'd personally almost prefer
> > the
> > >>> >> existing utilitarian website over a bootstrap theme, simply because
> > it
> > >>> >> doesn't try to be anything more than what it is.
> > >>> >>
> > >>> >> This approach might be an acceptable tradeoff for the project;
> > having
> > >>> the
> > >>> >> bootstrap look & feel is obviously a resource savings and available
> > at
> > >>> the
> > >>> >> right price point.  But the site mockup definitely doesn't
> > distinguish
> > >>> the
> > >>> >> Apache NiFi "brand" in anyway. In fact the opposite, the brand gets
> > >>> >> watered
> > >>> >> down with this look.
> > >>> >>
> > >>> >> As a funny side note, humorously for me, this was the first thought
> > in
> > >>> my
> > >>> >> head when I saw the site:
> > http://dilbert.com/strips/comic/2010-04-01/
> > >>> >>
> > >>> >> Adam
> > >>> >>
> > >>> >>
> > >>> >> On Mon, Jan 5, 2015 at 7:39 PM, Aldrin Piri <[email protected]>
> > >>> wrote:
> > >>> >>
> > >>> >> > In partial fulfillment of the goals of NIFI-162, I set some time
> > aside
> > >>> >> to
> > >>> >> > put together something a bit more visually appealing as a face
> > for the
> > >>> >> > project.
> > >>> >> >
> > >>> >> > My work can be found at:
> > https://github.com/apiri/apache-nifi-site
> > >>> >> >
> > >>> >> > Currently, work focused around the homepage, but similar styles
> > would
> > >>> be
> > >>> >> > applied to more content driven pages minus the large headlining
> > >>> >> sections.
> > >>> >> >
> > >>> >> > The relevant technology colophon is provided in the README on
> > Github
> > >>> >> but is
> > >>> >> > primarily driven by Bootstrap, existing image resources included
> > with
> > >>> >> the
> > >>> >> > project and current site, and other "artwork" which I created
> > myself.
> > >>> >> >
> > >>> >> > I am neither a UX expert nor am I a renowned front end designer,
> > so
> > >>> all
> > >>> >> > input is welcome.  As a "version 1.1" I would like to adjust the
> > site
> > >>> to
> > >>> >> > converge more with the application.  Ideas for this are inclusive
> > of
> > >>> >> points
> > >>> >> > such as bringing the toolbar styling and color scheme from the
> > >>> >> application
> > >>> >> > to the site.
> > >>> >> >
> > >>> >> > If this seems like a reasonable path forward and there is
> > sufficient
> > >>> >> > support, I can look at the next steps to get this integrated with
> > the
> > >>> >> > project, optimization, and integration with the application
> > itself.
> > >>> >> >
> > >>> >> > To aid in showing the intangibles that can't be seen from an
> > image, I
> > >>> >> have
> > >>> >> > a copy of this design hosted at
> > http://aldrinpiri.com/apache-nifi/.
> > >>> The
> > >>> >> > links are currently nonfunctional as they were taken from the
> > current
> > >>> >> site.
> > >>> >> >
> > >>> >> > Thanks!
> > >>> >> >
> > >>> >> > --Aldrin
> > >>> >> >
> > >>> >>
> > >>> >
> > >>> >
> > >>>
> >
                                          

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