[
https://issues.apache.org/jira/browse/PDFBOX-3557?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=15708419#comment-15708419
]
Maruan Sahyoun edited comment on PDFBOX-3557 at 11/30/16 12:19 PM:
-------------------------------------------------------------------
On behalf of Sophie Dobrigkeit I'm adding their comments and design for a [new
logo|^pdfbox_logo_dobrigkeit_01.pdf] for PDFBox:
----
PDF comes to life!
==============
Focus of the corporate design for PDFbox:
- PDFBox serves you in a best way.
- PDFBox is active.
- PDFBox is reliable.
- PDFBox is community driven.
- PDFbox is affiliated with APACHE.
Thoughts about a new logo approach:
My aim was that the logo should not to be an illustration of the formal
parameters of the name/product but communicate the inner qualities and values.
There was no need to visualize the often used and widely seen term „box” once
again.
Instead I was searching for a completely different approach: One that stands
for „Out of the box”-thinking.
The logo should attract attention and be easy to remember. It should show how
PDFBox helps PDFs come to life.
Elements in detail:
------------------------
**PDF (core concept)**
I used the letters P, D, F as the core of the project, but in a very surprising
and humorous way, rendered with the handmade quality of an illustration.
**Dog**
The letters PDF combine to shape a dog. Additional elements to characterise the
dog: the eye and the tail.
The shape of the dog is dynamic and friendly.
The colors correspond to the APACHE-Logotype.
**Symbolism of the dog**
- Fidelity
- Loyalty
- Assistance
- Intelligence
- Obedience
- Protection
- Community
- Cooperation
- Resourcefulness
- Communication
- Sensory Perception
(Note: in Islamic culture the dog is sometimes seen as unclean)
Typography
----------------
PDFBox is written in the font ARVO, a modern Slab-Serif. The typography
communicates the aspects of „tool box” and „craftsmanship”, PDFBox is a
reliable tool that works!
It is set in „Apache red” to communicate the close connection. Additionally PDF
is most often associated with red.
The word APACHE is set in a font close to their actual logo. The color is grey
instead of red to show that APACHE provides the framework but is not the main
emphasis.
Final note
-------------
4 Criteria for a good logo:
- Eye catcher: The logo is a strong eye catcher – vivid and active. Animals
attract attention naturally.
- Statement: The dog is a powerful symbol for loyalty, cooperation and
intelligence.
- Originality: The letters PDF shaping a dog is surprising and humorous.
- Formal qualities: The rounded shapes of the logo form a balanced contrast to
the heavy typeface.
was (Author: msahyoun):
On behalf of Sophie Dobrigkeit I'm adding their comments and design for a new
logo for PDFBox:
----
PDF comes to life!
==============
Focus of the corporate design for PDFbox:
- PDFBox serves you in a best way.
- PDFBox is active.
- PDFBox is reliable.
- PDFBox is community driven.
- PDFbox is affiliated with APACHE.
Thoughts about a new logo approach:
My aim was that the logo should not to be an illustration of the formal
parameters of the name/product but communicate the inner qualities and values.
There was no need to visualize the often used and widely seen term „box” once
again.
Instead I was searching for a completely different approach: One that stands
for „Out of the box”-thinking.
The logo should attract attention and be easy to remember. It should show how
PDFBox helps PDFs come to life.
Elements in detail:
------------------------
**PDF (core concept)**
I used the letters P, D, F as the core of the project, but in a very surprising
and humorous way, rendered with the handmade quality of an illustration.
**Dog**
The letters PDF combine to shape a dog. Additional elements to characterise the
dog: the eye and the tail.
The shape of the dog is dynamic and friendly.
The colors correspond to the APACHE-Logotype.
**Symbolism of the dog**
- Fidelity
- Loyalty
- Assistance
- Intelligence
- Obedience
- Protection
- Community
- Cooperation
- Resourcefulness
- Communication
- Sensory Perception
(Note: in Islamic culture the dog is sometimes seen as unclean)
Typography
----------------
PDFBox is written in the font ARVO, a modern Slab-Serif. The typography
communicates the aspects of „tool box” and „craftsmanship”, PDFBox is a
reliable tool that works!
It is set in „Apache red” to communicate the close connection. Additionally PDF
is most often associated with red.
The word APACHE is set in a font close to their actual logo. The color is grey
instead of red to show that APACHE provides the framework but is not the main
emphasis.
Final note
-------------
4 Criteria for a good logo:
- Eye catcher: The logo is a strong eye catcher – vivid and active. Animals
attract attention naturally.
- Statement: The dog is a powerful symbol for loyalty, cooperation and
intelligence.
- Originality: The letters PDF shaping a dog is surprising and humorous.
- Formal qualities: The rounded shapes of the logo form a balanced contrast to
the heavy typeface.
> Create new logo for PDFBox
> --------------------------
>
> Key: PDFBOX-3557
> URL: https://issues.apache.org/jira/browse/PDFBOX-3557
> Project: PDFBox
> Issue Type: Task
> Components: Documentation
> Reporter: Maruan Sahyoun
> Attachments: pdfbox_logo_001.pdf, pdfbox_logo_002.svg,
> pdfbox_logo_003.pdf, pdfbox_logo_dobrigkeit_01.pdf
>
>
> A while ago there was some discussion about a new logo for the PDFBox
> website. As the registration of the PDFBox trademark completed we discussed
> to move that forward.
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