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https://issues.apache.org/jira/browse/PDFBOX-3557?page=com.atlassian.jira.plugin.system.issuetabpanels:comment-tabpanel&focusedCommentId=15716100#comment-15716100
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John Hewson edited comment on PDFBOX-3557 at 12/2/16 8:03 PM:
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The dog is a cute and visually clever design but I'm with Tilman, I don't see
how a dog communicates anything meaningful about PDFBox, and certainly not
anything which sets us apart from the dozens of other PDF products or even open
source projects. (Unless PDFBox is smelly and wants to be taken on walks?) For
better or worse, our two distinctive characteristics are 1. we are an Apache
project, 2. we have "Box" in our name. We should be embracing the fact that we
are PDFBox and communicate it as simply and obviously as possible, not trying
to hide or minimise that. We also have a secondary goal of trying to
communicate modernity, as PDFBox 2.0 has rejuvenated the project - but I'm not
really seeing anything about this logo which wouldn't have looked the same in
1998.
The slab serif is really surprising, it doesn't fit in with the look and feel
of any technology or software products I've seen in the last few years. Totally
out of place.
It's also important to note that we _must_ include the words "Apache PDFBox"
because that is now our registered trademark, so we should really only focus on
that version of the logo - which is far too wide to be usable in this case, how
would it even fit on our website? I'm also not seeing how well this logo works
as icons, favicons, etc, which is essential for us.
Overall, this feels like a logo suitable for business stationary, but not the
web, and not for a modern tech audience.
was (Author: jahewson):
The dog is a cute design but I'm with Tilman, I don't see how a dog
communicates anything meaningful about PDFBox, and certainly not anything which
sets us apart from the dozens of other PDF products or even open source
projects. (Unless PDFBox is smelly and wants to be taken on walks?) For better
or worse, our two distinctive characteristics are 1. we are an Apache project,
2. we have "Box" in our name. We should be embracing the fact that we are
PDFBox and communicate it as simply and obviously as possible, not trying to
hide or minimise that. We also have a secondary goal of trying to communicate
modernity, as PDFBox 2.0 has rejuvenated the project - but I'm not really
seeing anything about this logo which wouldn't have looked the same in 1998.
The slab serif is really surprising, it doesn't fit in with the look and feel
of any technology or software products I've seen in the last few years. Totally
out of place.
It's also important to note that we _must_ include the words "Apache PDFBox"
because that is now our registered trademark, so we should really only focus on
that version of the logo - which is far too wide to be usable in this case, how
would it even fit on our website? I'm also not seeing how well this logo works
as icons, favicons, etc, which is essential for us.
Overall, this feels like a logo suitable for business stationary, but not the
web, and not for a modern tech audience.
> Create new logo for PDFBox
> --------------------------
>
> Key: PDFBOX-3557
> URL: https://issues.apache.org/jira/browse/PDFBOX-3557
> Project: PDFBox
> Issue Type: Task
> Components: Documentation
> Reporter: Maruan Sahyoun
> Attachments: pdfbox_logo_001.pdf, pdfbox_logo_002.svg,
> pdfbox_logo_003.pdf, pdfbox_logo_dobrigkeit_01.pdf
>
>
> A while ago there was some discussion about a new logo for the PDFBox
> website. As the registration of the PDFBox trademark completed we discussed
> to move that forward.
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