I am glad that my first post to qpid list is on a matter of such gravity. I think Rafi is right, and any buzzword-haevy slogan makes us look like squares. Never!
Truly, something more playful is in order, something that speaks from (and to) a community of fun-loving, geeky software peeps. "Enterprisey" and "extra profitable!" can be added in some *other* prominent location; they don't have to be in the slogan. Justin ----- Original Message ----- From: "Rafael Schloming" <[email protected]> To: [email protected] Cc: [email protected] Sent: Monday, January 26, 2009 6:29:42 PM GMT -05:00 US/Canada Eastern Subject: Re: Qpid slogan? I tend to think the most important thing a slogan can do is grab the attention of the reader, and while I do recognize it is tempting to try to work in all the usual buzzwords (AMQP, Messaging, Enterprise, etc), so far everything that does this ends up being so bland that it's almost completely unmemorable. I'd like to suggest that we consider another direction for the slogan. Something that doesn't necessarily include all (or any) of the buzzwords, but does grab enough of your attention that hopefully you might consider reading further. I'd like to see a few options in this vein before making a final decision. So in the spirit of brainstorming, here are a few random ideas that (for better or worse) would stick in my head longer than 3 seconds after reading them. Apache Qpid: Qpid is as Qpid does. Apache Qpid: No pants. No shirts. Just middleware.[*] I'm with Qpid[**] ------------> [*] Works best next to an appropriate logo, e.g.: http://imagecache2.allposters.com/images/pic/PLA/CMO1101~Amoretto-I-Posters.jpg [**] Not really a slogan per/se, but would make a great T-shirt for Qpid developers. ;) --Rafael Martin Ritchie wrote: > Just keeping this thread going here is another summary of the > suggested slogans I added one more at the end, which is a combination > of two previous ones really. Tried to capture the 'love' angle for > Rob, highlighting the fact that you could never really fall in love > with messaging before AMQP. > > Apache Qpid, AMQP Enterprise Messaging > Apache Qpid: Fast, Reliable, AMQP Messaging > Apache Qpid: Advanced Messaging, Quick, Purposeful > Apache Qpid, AMQP Enterprise Messaging that just works. > Apache Qpid, Enterprise Messaging through AMQP > Apache Qpid, AMQP Enterprise Messaging > > Apache Qpid: Messaging for the AMQP Generation > Start AMQP Messaging with Apache Qpid > Apache Qpid: Standardised Messaging with AMQP > Got Messaging? Think AMQP. Think Apache Qpid. > Apache Qpid, messaging with added AMQP > > Fall in love with messaging. Stay safe with Apache Qpid and AMQP. > Tell someone you love them. Give them the message with Apache Qpid and AMQP. > > Fall in love with messaging for the first time. Apache Qpid: Open > Standard Messaging with AMQP > > Lets see if we can narrow this down to a short list of less than 5 for a vote. > > Martin > 2009/1/23 Aidan Skinner <[email protected]>: >> On Fri, Jan 23, 2009 at 11:26 AM, Robert Godfrey >> <[email protected]> wrote: >>> 2009/1/23 Aidan Skinner <[email protected]>: >>>> Sadly at this point I ran out of ways to make messaging sound >>>> exciting. Maybe I should start watching Mad Men. >>> I can't help feeling that we should try to work in a Qpid / Cupid / >>> Falling in love type theme... though the thought of falling in love >>> with messaging is obviously perverse :-) >> >> - Aidan (who is off on holiday next week and is a little demob happy) >> -- >> Apache Qpid - World Domination through Advanced Message Queueing >> http://qpid.apache.org >> >> --------------------------------------------------------------------- >> Apache Qpid - AMQP Messaging Implementation >> Project: http://qpid.apache.org >> Use/Interact: mailto:[email protected] >> >> > > > --------------------------------------------------------------------- Apache Qpid - AMQP Messaging Implementation Project: http://qpid.apache.org Use/Interact: mailto:[email protected] --------------------------------------------------------------------- Apache Qpid - AMQP Messaging Implementation Project: http://qpid.apache.org Use/Interact: mailto:[email protected]
