Hi Markos,
Hi all,

I like it - aligns with other ASF logos, imho.

Any other thoughts / feedback from the rest?

Gruß
Richard

> Am 04.01.2026 um 20:03 schrieb Markos Volikas <[email protected]>:
> 
> Hi all,
> 
> Thanks again, Richard, for the feedback. I think I have improved the design. 
> :-)
> 
> Please find attached the logos.
> 
> I made the following changes:
> 
> Removed tiny details that were rendered as noise for small sizes.
> Made the spider symmetric.
> Made thin parts thicker and decreased the length of very fine shapes. Made 
> the bounding box as close to a square as possible. (This is also important 
> for the ASF "Powered by" badge)
> Used negative space instead of multiple colors (like in the Apache Parquet 
> logo). This is also nice because it reflects the "Component" nature of 
> StormCrawler.
> IMHO, it looks much cleaner while retaining the top level characteristics. It 
> also appears to render nicely when resized, although I wouldn't recommend 
> less than 64px.
> 
> I tried multiple alternatives and further simplification rounds, but then the 
> spider starts looking more like an octopus and the logo loses anything 
> distinctive.
> 
> Regarding the colors, the idea was that the gray variants should work for 
> both light and dark backgrounds. Having separate versions would be better, 
> but I'm not sure if GitHub supports rendering the version based on the theme. 
> 
> What do you think?
> 
> Best,
> 
> Markos
> 
> On 12/30/25 20:02, Markos Volikas wrote:
>> Hi all, 
>> 
>> Thanks a lot for the feedback! 
>> 
>> I had similar thoughts, and I now have some ideas I want to test :-) 
>> 
>> Best, 
>> 
>> Markos 
>> 
>> 
>> On 12/29/25 16:24, Richard Zowalla wrote:
>>> Hi Markos, hi all, 
>>> 
>>> Thanks a lot for the update and for explaining the design process; it’s 
>>> clear a lot of care went into this, and it shows :-) 
>>> 
>>> I think you missed to attach the GitHub image (or ASF mailing list did drop 
>>> the image attachment in which case you would need to upload it some where). 
>>> 
>>> One suggestion that might help further improve the logo would be to 
>>> optimize it a bit more for very small sizes (favicons, headers): slightly 
>>> thicker legs, fewer tiny details, and keeping the red accent focused mainly 
>>> on the lightning bolt so it remains the clear focal point. Simplifying the 
>>> silhouette a little could also help with readability across different 
>>> backgrounds (that was a + of the first draft). I think shrinking the spider 
>>> could also help. 
>>> 
>>> What we would need is the colored version and a monochrome version. 
>>> 
>>> Overall, this is a strong direction already, imho :) - if we get some 
>>> further input we might be able to do a vote soon. 
>>> 
>>> Gruß 
>>> Richard 
>>> 
>>> 
>>>> Am 28.12.2025 um 17:31 schrieb Markos Volikas <[email protected]> 
>>>> <mailto:[email protected]>: 
>>>> 
>>>> Hi all, 
>>>> I think I managed to improve it. 
>>>> I have attached the icon itself and the full logo as SVG files. I have 
>>>> also attached a screenshot that shows how it will be rendered on top of 
>>>> GitHub's dark background. 
>>>> For anyone interested, I started with a real spider image that I 
>>>> simplified and vectorized using LLM tools and Inkscape tracing. I then 
>>>> assembled the pieces, refined the details, and adjusted the colors so that 
>>>> it is visible on top of both light and dark backgrounds. The red color is 
>>>> a dark shade of the ASF Style Guide, and the font used is the recommended 
>>>> one (Montserrat). 
>>>> In my honest opinion, it is minimal (no shades, very sharp edges, or tiny 
>>>> details) while keeping most of the character of the original. 
>>>> I would be glad to hear your opinions, and I wanted to mention that it was 
>>>> a really fun process for me, regardless of whether we are going to choose 
>>>> it in the end :-). 
>>>> Thanks, and my best wishes for the new year, 
>>>> Markos 
>>>> On 12/25/25 18:14, Markos Volikas wrote:
>>>>> Happy to hear :-) 
>>>>> 
>>>>> I might be able to improve it a bit now that I have some time. The colors 
>>>>> also need some adjustments to have sufficient contrast on both light and 
>>>>> dark backgrounds. 
>>>>> 
>>>>> Merry Christmas, 
>>>>> 
>>>>> Markos 
>>>>> 
>>>>> On 12/24/25 13:38, Julien Nioche wrote:
>>>>>> Yes,  looks good to me 
>>>>>> 
>>>>>> Happy Christmas to you all 
>>>>>> 
>>>>>> Julien 
>>>>>> 
>>>>>> On Wed, 24 Dec 2025, 11:09 Richard Zowalla, <[email protected]> 
>>>>>> <mailto:[email protected]> wrote: 
>>>>>> 
>>>>>>> Hi, 
>>>>>>> 
>>>>>>> I totally forgot about that discussion. Actually, I like the SVG you 
>>>>>>> have 
>>>>>>> sent, Markos. 
>>>>>>> Aside from the "TM" (which we need to follow up on), it looks fine, 
>>>>>>> imho. 
>>>>>>> 
>>>>>>> What does the rest think of it? 
>>>>>>> 
>>>>>>> Gruß 
>>>>>>> Richard 
>>>>>>> 
>>>>>>> On 2025/07/17 19:43:19 Markos Volikas wrote:
>>>>>>>> Hi there, 
>>>>>>>> 
>>>>>>>> I play around with inkscape from time to time and I had attempted to 
>>>>>>>> create a minimal version of the stormcrawler logo :-) 
>>>>>>>> 
>>>>>>>> The spider was generated mostly by chatgpt with some tweaks by me 
>>>>>>>> afterwards, but I was not very satisfied with the result. The text 
>>>>>>>> part 
>>>>>>>> follows the apache style and I think looks nice. I share it anyway. 
>>>>>>>> 
>>>>>>>> Best, 
>>>>>>>> 
>>>>>>>> Markos 
>>>>>>>> 
>>>>>>>> 
>>>>>>>> On 7/17/25 11:26, Julien Nioche wrote:
>>>>>>>>> It was someone I found online more than 10 years ago. Here are the
>>>>>>> original
>>>>>>>>> files he delivered 
>>>>>>>>> 
>>>>>>>>> 
>>>>>>> https://dw3i9sxi97owk.cloudfront.net/uploads/stream/2015/11/452959/25183545/Logo.ai
>>>>>>>  
>>>>>>> https://dw3i9sxi97owk.cloudfront.net/uploads/stream/2015/11/452959/25183555/Logo.png
>>>>>>>>> and the individual parts 
>>>>>>>>> 
>>>>>>>>> 
>>>>>>> https://dw3i9sxi97owk.cloudfront.net/uploads/stream/2015/11/452959/25183909/Spider.png
>>>>>>>  
>>>>>>> https://dw3i9sxi97owk.cloudfront.net/uploads/stream/2015/11/452959/25183917/StormCrawler.png
>>>>>>>>> On Thu, 17 Jul 2025 at 09:01, Sebastian Nagel 
>>>>>>>>> <[email protected]> 
>>>>>>>>> <mailto:[email protected]> wrote: 
>>>>>>>>> 
>>>>>>>>>> Hi, 
>>>>>>>>>> 
>>>>>>>>>> [2] is a formally PDF (created with Adobe Illustrator): converting 
>>>>>>>>>> it 
>>>>>>>>>> using 
>>>>>>>>>> pdf2svg [4] results in a small (40 kiB) SVG. 
>>>>>>>>>> 
>>>>>>>>>>     >  The current tooling doesn’t handle the .ai file well 
>>>>>>>>>> 
>>>>>>>>>> Looks like it's because of the canvas. 
>>>>>>>>>> 
>>>>>>>>>> 
>>>>>>>>>>     > Possibly add “Apache” to our logo 
>>>>>>>>>> 
>>>>>>>>>> We need the font as well. Looks like, [4] was used. 
>>>>>>>>>> 
>>>>>>>>>> Or is there an "official" ASF font to switch to? 
>>>>>>>>>> Need to look into [5,6] or ask about it. 
>>>>>>>>>> 
>>>>>>>>>> 
>>>>>>>>>> But maybe the main question: 
>>>>>>>>>> @Julien, do you still have contacts to the creator of the logo? 
>>>>>>>>>> We should first ask them before anybody "amateurishly" modifies the
>>>>>>> logo.
>>>>>>>>>> ~Sebastian 
>>>>>>>>>> 
>>>>>>>>>> 
>>>>>>>>>> [3] https://manpages.ubuntu.com/manpages/focal/man1/pdf2svg.1.html 
>>>>>>>>>> [4] https://fontm.com/adam-font/ 
>>>>>>>>>> [5] https://www.apache.org/foundation/press/kit/ 
>>>>>>>>>> [6] 
>>>>>>>>>> 
>>>>>>> https://apache.org/foundation/press/kit/ApacheFoundation_StyleGuide.pdf
>>>>>>>>>> On 7/16/25 13:44, Richard Zowalla wrote:
>>>>>>>>>>> Hi, 
>>>>>>>>>>> We uploaded our StormCrawler logo for automatic logo generation [1].
>>>>>>> The
>>>>>>>>>> source file is available here [2] or in our StormCrawler website
>>>>>>> repository.
>>>>>>>>>>> Does anyone have decent Photoshop skills? I think we should consider
>>>>>>> the
>>>>>>>>>> following: *
>>>>>>>>>>> Update our logo by creating an SVG version that scales properly for
>>>>>>>>>> graphics. The current tooling doesn’t handle the .ai file well, which
>>>>>>> makes
>>>>>>>>>> the generated “powered by” logo look terrible [1]. *
>>>>>>>>>>> Possibly add “Apache” to our logo similar to how it’s done with the
>>>>>>>>>> Storm logo here [3]; I believe it would improve the overall look. 
>>>>>>>>>> This 
>>>>>>>>>> might also be important, if we plan for the Trademark route.
>>>>>>>>>>> What do you think? 
>>>>>>>>>>> 
>>>>>>>>>>> Gruß 
>>>>>>>>>>> 
>>>>>>> Richard______________________________________________________________________________
>>>>>>>>>>> References: 
>>>>>>>>>>> [1] https://www.apache.org/logos/poweredby/stormcrawler.png 
>>>>>>>>>>> [2]
>>>>>>> https://svn.apache.org/repos/asf/comdev/project-logos/originals/stormcrawler.ai
>>>>>>>>>>> [3] https://www.apache.org/logos/poweredby/storm.png 
>>>>>>>>>>> 
>>>> <sc-new-icon.svg><sc-new-logo.svg>
> <logos.zip>

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