Hi Filip;

All the comments seem to be by page developers -- but I am going to jump
in anyways.

On Fri, 2007-11-23 at 07:44 +0100, Molcan Filip wrote:
> Hello all,
> 
[snip]
> My mockups are:
> 
> 1 - http://www.molcan.cz/download/mainsite.jpg
> 2 - http://www.molcan.cz/download/ooo-mockup2.jpg
> 3 - http://www.molcan.cz/download/ooo3.jpg
> 

I set up your mockups in tabs on my browser along with what I thought
were OOo's chief competitors (product and design) and compared them.

As for arresting my attention, your mockup 3.
http://www.molcan.cz/download/ooo3.jpg
was almost the best.  I wanted to look and read to see what the page was
about. The picture on the left, with the befuddled office worker may not
be quite as dignified as the graphics on competing sites but it captured
my interest.   
Apple iWorks 
http://www.apple.com/iwork/ still pulled me in the most -- but not by
much.  I think it was the fine grained artwork and especially the three
dimension-alty of the images.

Some suggestions to try:
     1. Write a more emotive headline than "Open your office with
        OpenOffice.org".  For example "Create your office with
        OpenOffice.org". I am sure you can do even better.
     2. Make the buttons, "download now", "get support", etc look more
        raised with thicker shadow lines with maybe a bit of a 3D curve.
     3. Try turning the whole picture of the office worker into one big
        raised button.
     4. Change the colour of the "download now" button and tag into a
        hue of green.  I couldn't help associating the taupe of
        "download now" with the same taupe of "For Developers". A new
        user doesn't want to go there by mistake. Green is the
        traditional colour for the download button in OOo.
     5. Change "Contribute" to "Participate".  Contribute sounds like
        you might be asking for money.  Participate evokes community.
     6. Liked the news feed. Text in the bottom left balances the page
        and says that underneath, OOo is an exciting dynamic, ever
        growing, cutting edge product.
     7. After everything on the page is set; when everything looks
        balanced; and all the colours and hues look pleasing; slap a big
        garish "Free" close to the "DOWNLOAD NOW" button. E.g. something
        that is 150% - 200% the size of the "DOWNLOAD NOW" label,
        perhaps with the characters in yellow with a red outline.  The
        word 'free' gets the highest response rate on anything intended
        to catch people's attention.  There is lots of data to prove
        that.

Probably none of my business, but there you have it.

-- 
Regards Bill

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