On Wednesday 16 January 2008 04:17:44 :murb: [maarten brouwers] wrote: > Hi John,
Hi Maarten, Sorry if this turns up twice, sent first via wrong email > > As you might have noticed, we are in the midst of a redesign of the > homepage. Your requirement is a bit late, but we can indeed think about > including something like this. However, I'm not sure about the banner > format as you proposed. Initially I was, with the current design, thinking > about using the gull image for highlighting events... but due to lack of > time... > > Furthermore, I am not sure whether it does not conflict with our aim to > create a minimalist design. But if we can ensure that the ads are > minimalistic themselves -fit in with the minimalistic design-, then I > there is certainly some value in what you propose. > > I hope the other designers will consider this idea though. Not sure what > Graham Lauder would think of it ;) and there is much truth in his argument > to keep things minimal. Alternatively we could also think about a separate > home for OOo enthousiasts. Normally, subgroups like the students should be > able to find the information you want to promote with the banner quickly > using the website, and adding more links to the main page makes this > harder. Heh I was a bit like you at the beginning of the "Action Statements" saga :) However John has convinced me. When it was first raised it seemed like a "Banner ad" so I was ready to run screaming into the distance. However I came round after thinking about it a bit. Don't think of it as a "Banner ad", I think of it as "Link of the Day". It would link to a page that deals with the hot topic of the day so that we could leverage against that and turn a few 50:50 downloaders into 80:20. For instance John was talking about a "School? College?" type of impact sentence. That would leverage off the recent BECTA report saying that UK schools should look at free alternatives to MSO 07. It would have to be dynamic in that it could be easily and quickly changed and it would be linked to a page at marketing.OOo that has content related directly to that issue. What we are trying to leverage here, is another group in our demographic Remember we identified the five groups this sixth group is Issue Specific. In other words they have arrived here because of a single issue. Of course there are lots of issues out there that cause people to investigate OOo and most will be small ones that we don't know about but every now and then there will be a high profile issue that brings a lot of people this way, like the BECTA report. We need to have a link there that says subliminally: "We feel your pain, let us show you how we can fix that." So it's like the "I want to learn more about OpenOffice.org" but with a key word or phrase added. Like "I want to learn more about OpenOffice.org in my School" I'm brainstorming in text here, but hopefully you see what I mean. Frankly I don't like Johns banner ad proposal because people almost automatically ignore them. Banner ads are almost always linked to remote sites and not part of the hosting page. Also that design of the front page is due to go in any case. Our "Hot Topic link" however should have as much significance as the others IMO It should be done in the same style as the other links so there is no need for redesign, or, at most, highlight it in some way, but I'm open to suggestion Cheers GL > > Also one could think about including such highlights of features and > extensions at the why pages that aims at each separate user group. > > g., > > Maarten > > > The MarCons have been discussing a minor change to enhance the current > > site. Adding a "banner ad" to the top of the page would add some variety > > to the site, and would enable us to draw visitors' attention to some > > current marketing 'hot topic'. See: > > > > http://website.openoffice.org/tryouts/jpmcc/home > > > > The "School? College?" banner ad should of course be an animated gif and > > should be more "artistic" (but we have people who can do that). The key > > thing is we could set it up quickly and change it easily. We would use it > > to direct regular visitors to our "campaign of the month": > > > > * Looking for help? click here for our new support forum > > * Want to help us test version 3? click here > > * Developer? click here to find out about developing for OOo > > * OOoCon 2008 - click here to register now > > * Bangla speaker? click here to help us finish our translation > > > > Anything that is the 'hot topic' of the month. > > > > This sample just required a few 'tweaks' to the site css. > > > > Any thoughts? > > > > Thanks - John > > -- > > John McCreesh > > Marketing Project Lead > > OpenOffice.org > > > > --------------------------------------------------------------------- > > To unsubscribe, e-mail: [EMAIL PROTECTED] > > For additional commands, e-mail: [EMAIL PROTECTED] > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] -- Graham Lauder, INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org Phone DDI +64 7 886 8171 Mobile +64 27 494 4315 OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
