We could use a copy of that too: [email protected]

We too have a Google grant, so if someone in the U.S. also wants to help a
civic tech non-profit make use of this opportunity let us know. :-)

The key challenge that stumped us was developing ads of high enough quality
that link to proper content filled landing pages that get google to rotate
the ads at the capped price of $1 in the U.S.  In short, ads on google
search (not external sites which the grant doesn't cover) need to be about
what people are actually searching.

We paid for some Facebook ads which really helped bolster numbers of likes
on our various pages, but with edge rank, I don't know if getting 13 year
olds to like your page from an ad is worth more than a web hit.

Steve

On Tuesday, November 15, 2011, Imran Ghory <[email protected]> wrote:
> On Tue, Nov 15, 2011 at 11:36 AM, Myfanwy Nixon <[email protected]> wrote:
>>
>> Are there any Google Adwords experts on this list, by any chance?
>>
>> mySociety has an Adwords account which we've been running for some time,
but we'd love to know if there's more we could be doing to maximise its
worth.
>
> I'm not an expert in Google Adwords, but I am an expert in running social
media ad campaigns (on Facebook, Linkedin, dating sites,etc.) so if you
ever need any help on that front I'd be happy to get involved.
> I have a slide deck for a workshop I ran for UCL on Internet Advertising
for Startups which I could send over if you want it, although I'm guessing
all the Adwords material I covered are things you already know (how quality
score works, strategies for choosing keywords, etc.)
> Imran

-- 
Steven Clift - http://stevenclift.com
  Executive Director - http://E-Democracy.Org
  Follow me - http://twitter.com/democracy
  New Tel: +1.612.234.7072
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