We could use a copy of that too: [email protected] We too have a Google grant, so if someone in the U.S. also wants to help a civic tech non-profit make use of this opportunity let us know. :-)
The key challenge that stumped us was developing ads of high enough quality that link to proper content filled landing pages that get google to rotate the ads at the capped price of $1 in the U.S. In short, ads on google search (not external sites which the grant doesn't cover) need to be about what people are actually searching. We paid for some Facebook ads which really helped bolster numbers of likes on our various pages, but with edge rank, I don't know if getting 13 year olds to like your page from an ad is worth more than a web hit. Steve On Tuesday, November 15, 2011, Imran Ghory <[email protected]> wrote: > On Tue, Nov 15, 2011 at 11:36 AM, Myfanwy Nixon <[email protected]> wrote: >> >> Are there any Google Adwords experts on this list, by any chance? >> >> mySociety has an Adwords account which we've been running for some time, but we'd love to know if there's more we could be doing to maximise its worth. > > I'm not an expert in Google Adwords, but I am an expert in running social media ad campaigns (on Facebook, Linkedin, dating sites,etc.) so if you ever need any help on that front I'd be happy to get involved. > I have a slide deck for a workshop I ran for UCL on Internet Advertising for Startups which I could send over if you want it, although I'm guessing all the Adwords material I covered are things you already know (how quality score works, strategies for choosing keywords, etc.) > Imran -- Steven Clift - http://stevenclift.com Executive Director - http://E-Democracy.Org Follow me - http://twitter.com/democracy New Tel: +1.612.234.7072
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