Sure, I'll send you a copy. There's also this talk I gave on the topic:
http://leanca.mp/2011/08/imran-ghory-on-customer-acquisition-using-facebook-google-linked-in-reddit-dating-sites-and-more/ (apologies the audio quality is pretty poor, at some point I plan to do a high quality video covering these topics) The value of Facebook likes comes very much down to how you use them, what it's great for is if you have content (news stories, calls to action, etc.) that you want to push out to your fans as you can have your content appear directly in people's friend streams. >From my experience this often means a higher conversion rate than emails, it also lets your readers hit "like" on individual pieces of content pushing it out to all of their friends without them having to leave the Facebook environment. Imran On Tue, Nov 15, 2011 at 1:49 PM, Steven Clift <[email protected]> wrote: > We could use a copy of that too: [email protected] > > We too have a Google grant, so if someone in the U.S. also wants to help a > civic tech non-profit make use of this opportunity let us know. :-) > > The key challenge that stumped us was developing ads of high enough quality > that link to proper content filled landing pages that get google to rotate > the ads at the capped price of $1 in the U.S. In short, ads on google > search (not external sites which the grant doesn't cover) need to be about > what people are actually searching. > > We paid for some Facebook ads which really helped bolster numbers of likes > on our various pages, but with edge rank, I don't know if getting 13 year > olds to like your page from an ad is worth more than a web hit. _______________________________________________ developers-public mailing list [email protected] https://secure.mysociety.org/admin/lists/mailman/listinfo/developers-public Unsubscribe: https://secure.mysociety.org/admin/lists/mailman/options/developers-public/archive%40mail-archive.com
