Adite Chatterjee wrote: >In response to the question that Dan raised about how to get people to >respond to issues, I truly feel that human nature, being as it is, once the >'disaster' has passed, nobody wants to think about the 'issue' anymore. > >During the tsunami-relief operations in India, many of the TV networks >devised innovative ways of linking entertainment with disaster operations. >Crass as that may sound, it actually helped fundraising tremendously. So a >programme called Indian Idol (its format is very much like American Idol) >had viewers sending in SMS messages - and a percentage of the revenue was >donated by the networks and telcos for the relief operations. This way >millions of people donated to the cause and the TV networks managed to keep >the interest in tsunami operations alive for weeks after the disaster >occurred. > >Adite > > I would like to mention how easy it was working with Telcos in the tsunami affected region - they immediately understood things like the ARC, and Dan Lane was able to negotiate free calls to the SMS server in England because of it. Humanity came first in that region; I suppose that helped ruin my worldview in dealing with things afterward.
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