So, what language do you use? > D Ok.. why? > (Runs away)
>> It looks to me that Walter's points aren't about convincing people to use >> it, but to show that you are using it, that there are customers. > > That's right. It's called "social proof". > http://en.wikipedia.org/wiki/Social_Proof > > Apple, for example, uses social proof as the central theme in its > marketing campaigns. > > Back in the 1970's, Dr. Pepper hilariously used social proof in their > oxymoronic campaign "join the non-conformists!"