On Thu, Nov 18, 2010 at 1:31 AM, Kevin Driscoll <[email protected]>wrote:
> There is research in psychology (and marketing) about the placement of > advertising images relative to eye movement across the screen. I > wonder if the presence of something colorful and photographic at the > top of WP where we expect white/ black/ blue has been sufficiently > disruptive to lead a significant number of visitors to not only > acknowledge but CLICK on the banner? > Apparently, a message printed in color is remembered far longer than one in black and white. ( http://www.allbusiness.com/human-resources/workforce-management-hiring-consulting/792833-1.html ) Also, the human eye is naturally drawn to faces - another reason that the banner is being clicked on?
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