On Wed, 17 Nov 2010, Kat Walsh wrote:
On Wed, Nov 17, 2010 at 8:19 PM, Sage Ross <[email protected]> wrote:
On Wed, Nov 17, 2010 at 8:04 PM, Elizabeth Stark <[email protected]> wrote:
Right, I think the personal appeal aspect of it makes sense, because people
are much more likely to be motivated by a humanized plea than by a faceless
organization. That said, a better way to do it would be to have personal
appeals from Wikipedians from around the world, and rotate them, in
different languages, etc.
That's actually in the works. We tested the first personal appeal
from an editor yesterday; unfortunately, it didn't beat Jimmy,
although it was better than the less personal non-Jimmy messages we
tested early on before the fundraiser began in earnest. But hopefully
we can find some other messages that do better than Jimmy; a number of
other people's personal appeals are planned for testing soon.
This will give some idea of why the Jimmy banner works well:
http://meta.wikimedia.org/wiki/Fundraising_2010/Focus_group
It's not because it's him in particular, as far as we can tell.
If you have specific ideas that you think would do better, you can
propose them: http://meta.wikimedia.org/wiki/Fundraising_2010
This is being executed as "the fundraiser that anyone can edit";
unfortunately, we just haven't come very close to beating the Jimmy
banner yet.
I'll second Sage's call--please propose things that might work better
if you've got them. Everyone I know who is active in the projects
eyerolls at the giant Jimmy head (and there are some really hilarious
parody banners), but it gets overwhelmingly better response in testing
than anything else. The banner is for everyone--including people we
don't know very much about yet and who don't know very much about us.
Maybe especially for the people who don't know very much about us.
I think Fred's post was pretty good at explaining the competing
considerations... it's a tradeoff, totally.
I would like to see an "ask" targeted only at logged-in users and IP
addresses that have edited. It goes something like:
"(big head of Fred Benenson)
You are one of the thousands of people who edit Wikipedia. Me, too.
Click hear to read about why I edit and support the project's annual
fundraiser."
I think that editor vs. non-editor is a feature that can be exploited to
increase the windfall of the campaign. (Maybe it already does that? I
don't know.)
This sort of separating-out different campaigns and delivering them to
different people is called segmentation, if I understand things correctly.
-- Asheesh.
--
Beauty and harmony are as necessary to you as the very breath of life.
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