(Disclaimer: I've only skimmed, and I don't know anything about the author
or the site.)

I'm not even sure who and what he's referring to every time he says Free
Culture (which he capitalizes) movement.  People who don't pay for music
but just because they're lazy and cheap and not because of principles?  I
think a response by the SFC Board or Core could be warranted.  This article
is getting a lot of comments and shares.  (Example:  I'm Facebook friends
with Rivers Cuomo from Weezer for some reason (I think because we went to
the same college and I saw a lot of friends were, I don't remember) and he
shared it.)
Alex, I've seen similar claims made related to the misconception of the
public momentum against SOPA being primarily orchestrated and financed by
Google, but I'm not sure if that's related.

Alec, in response to those numbers, some excerpts from:
http://www.techdirt.com/skyisrising/ (the annotated Google
Doc<https://docs.google.com/document/d/1Qtoe_7a7qMIfmR7L8DueyLqtXxZwMYiRQycoHRyhVkM/edit?pli=1>version)

*On the consumption side, music is also being consumed at near
record-setting levels. According to Nielsen
SoundScan<http://www.businesswire.com/news/home/20110106006565/en/Nielsen-Company-Billboard%E2%80%99s-2010-Music-Industry-Report>figures,
the overall sale of music (including albums, singles, digital
tracks, etc.) exceeded 1.5 billion transactions in 2010. That's up from 845
million transactions in 2000. These overall sales figures seem to rise and
fall a bit over the years, but they don't necessarily
drop<http://www.guardian.co.uk/technology/blog/2010/mar/12/demise-music-industry-facts>during
economic recessions.
*

...

*In 2005<http://www.ifpi.org/content/library/the-broader-music-industry.pdf>,
the IFPI estimated the global music industry to be worth $132 billion --
which included revenues from music in radio advertising, recorded music
sales, musical instrument sales, live performance revenues and portable
digital music player sales (among a few other income categories). By 2010,
the IFPI estimated the market to be worth $168 billion, but it had also
changed how it categorized some of the revenues and added categories such
as audio home systems, music-related video game sales and music revenues
from TV advertising (in addition to a few other categories).*
*
*
*...*

*But, despite the increasing production and consumption of music, the music
industry doesn't seem rosy to everyone. The revenues from recorded music,
such as CD sales, have been falling
steadily<http://www.billboard.biz/bbbiz/content_display/industry/news/e3i868d104ace88f495a07f9534916589ed>over
the last several years. This shouldn't come as a huge surprise,
either. Historically, music has been sold on various kinds of physical
media: vinyl records, 8-track tapes, cassette tapes, CDs and other less
well-known formats. Each of these formats has seen its peak, and each of
them may someday cease to be sold entirely -- though that time has not come
yet even for vinyl (as there are
signs<http://artsbeat.blogs.nytimes.com/2011/07/06/digital-music-leads-boost-in-record-sales/>that
vinyl records still have plenty of useful life left and their sales
were up ~41% for 2011). Still, as the CD format wanes, the revenues from
selling CD albums are diminishing, too. The problem, it seems, is that
consumers are buying more single
tracks<http://musicbusinessresearch.wordpress.com/2010/03/29/the-recession-in-the-music-industry-a-cause-analysis/>now
instead of entire albums and that consumers have an expectation that
digital music tracks should be cheaper than purchasing plastic discs. The
result is that the number of single digital tracks purchased is rising
(initially with double-digit
growth<http://www.reuters.com/article/2009/01/16/us-global-idUSTRE50F6NE20090116?feedType=RSS&feedName=technologyNews&rpc=69>),
but the revenue from selling single tracks isn't
matching<http://www.musicweek.com/story.asp?sectioncode=1&storycode=1047366&c=1>that
of the peak years of selling CD albums. This trend was apparent
in 2007 <http://www.economist.com/node/10498664?story_id=E1_TDQJRGGQ>, as
the volume of physical recorded music was dropping (also by double digit
percentages). The problem here is that the major labels have been relying
on CD sales as their main income stream and are only just starting to
diversify their revenue and business models. Interestingly, a former
executive at Universal Music, Tim Renner, has said that the major labels
had a chance to diversify their income streams when "they had the money and
could have built the competence by buying concert agencies and
merchandising companies." However, this hindsight isn't necessarily the way
forward for the major music labels now.*

On Tue, Jun 19, 2012 at 9:44 AM, Alec Story <[email protected]> wrote:

> The letter quotes some numbers:
>
> Recorded music revenue is down 64% since 1999.
>>
>> Per capita spending on music is 47% lower than it was in 1973!!
>>
>> The number of professional musicians has fallen 25% since 2000.
>>
>> Of the 75,000 albums released in 2010 only 2,000 sold more than 5,000
>> copies. Only 1,000 sold more than 10,000 copies. Without going into
>> details, 10,000 albums is about the point where independent artists begin
>> to go into the black on professional album production, marketing and
>> promotion.
>>
>>
> This is the first time I've heard that - everything else I've seen has
> suggested that big media companies have been growing just fine in the past
> decade.  Can anyone who knows better comment?  I'm sure that some of the
> revenue decrease is just due to the un-bundling of the album.
>
> On Mon, Jun 18, 2012 at 10:04 PM, Alex Leavitt <[email protected]>wrote:
>
>> Don't have much time to respond with anything lengthy at the moment;
>> mainly wanted to share, since it garnered so many (supportive) comments. I
>> think my main criticism is the characterization of the "free culture
>> movement" as led by corporate stakeholders (eg., Megaupload, Google, etc.).
>> I really felt like that came out of left field, but I've also never seen
>> that critique before, so I'm wondering if anyone had additional thoughts.
>>
>>
>>
>> On Mon, Jun 18, 2012 at 6:54 PM, Rich Jones <[email protected]> wrote:
>>
>>> Interesting, Alex - would you like to share your opinions and start a
>>> discussion?
>>>
>>> This is the author, for those interested:
>>> http://en.wikipedia.org/wiki/David_Lowery
>>>
>>> R
>>>
>>> On Mon, Jun 18, 2012 at 6:33 PM, Alex Leavitt <[email protected]>wrote:
>>>
>>>>
>>>> http://thetrichordist.wordpress.com/2012/06/18/letter-to-emily-white-at-npr-all-songs-considered/
>>>>
>>>> Alex
>>>>
>>>> ---
>>>>
>>>> Alexander Leavitt
>>>> PhD Student
>>>> USC Annenberg School for Communication & Journalism
>>>> http://alexleavitt.com
>>>> Twitter: @alexleavitt
>>>>
>>>>
>>>>
>>>> _______________________________________________
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>>>>
>>>>
>>>
>>> _______________________________________________
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>>>
>>
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>>
>
>
> --
> Alec Story
> Cornell University
> Biological Sciences, Computer Science 2012
>
> _______________________________________________
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-- 
Ali Sternburg, J.D.
[email protected]
alisternburg.com
@alisternburg
<https://twitter.com/#!/alisternburg>
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