Robert, I think you just answered your own question. Nielsen is not communicating to designers.
His articles are aimed at what you call "the masses" - people who have a stake in usability/design, but are not necessarily designers themselves. This is fairly clear from statements like "if you focus on over-hyped technology developments, you risk diverting resources from the high-ROI design issues that really matter to your users — and to your profits". For those familiar with and immersed in the practice of good design, Nielsen is, of course, stating the obvious, and not nearly subtly enough. But, the way he makes his points (as well as his reputation/brand) allows for crossover to a wider audience of business stakeholders, in a way that discourse aimed at designers cannot. That's why what he has to say remains relevant. Dmitry On Dec 18, 2007 9:01 AM, Robert Hoekman, Jr. <[EMAIL PROTECTED]> wrote: > > all of those seem like valid points to me. > > > They also seem painfully obvious. Why do we need Jakob to point this out? > > I'm not knocking Jakob - he's doing the right thing by trying to > communicate > these insights to the masses. Rather, I'm pointing out how sad it is that > designers still need to be told things like this. > > -r- > ________________________________________________________________ > *Come to IxDA Interaction08 | Savannah* > February 8-10, 2008 in Savannah, GA, USA > Register today: http://interaction08.ixda.org/ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
