Robert, if you are an outtie, then I would say, you are the band-aid. If you are an innie where you mandate is to be the ears of the organization to end users and customers (not always the same thing) then no, that is not the case at all. It is a formalization of the listening process, and further implemented methods for turning listening and IMHO more importantly observing into real data for analysis to turn into ideas.
AND!!!! at that even with all the listening in the world, you can still get it wrong b/c the analysis is so difficult to do, and then converting the analysis into valuable design is another point of translation in the matrix. There are so many parts of the puzzle and to point just at this one thing seems, well a bit myopic to me. But to answer you directly ... If you are a consultant doing UX, you are a band-aid. If you are an innie, you are the ears of your organization. In either case, both roles are valuable and shouldn't be demonized. A band-aid could save your life, ya know? -- dave . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=24074 ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
