Does anyone have any recommendations/ preferences with regard to online
brochures?
We have the option of providing a downloadable pdf that users can view/print
out for reading later, and/or going with a zmags.com solution that takes the
print brochure(s) and displays it rather sleekly in it's own window (Ikea
applies this solution). There is a link to download the brochure from the
zmag approach, but I don't think it's immediately evident to the user. Are
there any stats/suggestions? Right now the thinking is to display radio
buttons with the two options (pdf or online) and let people choose, but
we're duplicting the brochure names in the footer as well and prefer to
default to the option here that is most prefered for the user.

Thoughts?

Mhv,
Marianne
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