Hi Marianne, I don't think that replicating a printed product catalogue is the best way of presenting a collection of products online. If this is the primary interface of your website, I think that you will alienate a large percentage of online shoppers who are used to searching for products, copying and pasting product details & descriptions into an e-mail, comparing products side by side, and lots of similar tasks that are not adequately supported by the "online brochure" concept.
If your online brochure is only a secondary method of displaying your products, I would go with a downloadable PDF, as I think that most people should be quite familiar with manipulating this kind of content. However, I doubt anyone would have the patience to print a big brochure. For people who like the feeling of looking at something in paper, why not provide the option to request a brochure to be mailed to them? It may cost something to the company, but it also helps build a stronger link with the customer. Regards, Alex On Jan 22, 2008 12:21 PM, Marianne Jensen <[EMAIL PROTECTED]> wrote: > Does anyone have any recommendations/ preferences with regard to online > brochures? > We have the option of providing a downloadable pdf that users can view/print > out for reading later, and/or going with a zmags.com solution that takes the > print brochure(s) and displays it rather sleekly in it's own window (Ikea > applies this solution). There is a link to download the brochure from the > zmag approach, but I don't think it's immediately evident to the user. Are > there any stats/suggestions? Right now the thinking is to display radio > buttons with the two options (pdf or online) and let people choose, but > we're duplicting the brochure names in the footer as well and prefer to > default to the option here that is most prefered for the user. > > Thoughts? > > Mhv, > Marianne > ________________________________________________________________ > *Come to IxDA Interaction08 | Savannah* > February 8-10, 2008 in Savannah, GA, USA > Register today: http://interaction08.ixda.org/ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
