If - from a business perspective you really need real names - then Jeff's recommendation is right on - and you need to offer some value - such as increased reputation (a highly regarded form of currency on SN).
I only disagreed with the base assumption that social networks derive greater value for other users, and the graph in general - through the use of real names. -W On Wed, 30 Jan 2008 13:56:48, Jeff Howard <[EMAIL PROTECTED]> wrote: > Amazon's product reviews encourage real names by making a big deal > about it with a badge when people use their real name and leveraging > that badge as an indication of credibility. It's a way to show that > the glowing review isn't just a sock-puppet account created by the > author. They link your name with your credit card to determine "real > name" status. > > // jeff > > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . > Posted from the new ixda.org > http://www.ixda.org/discuss?post=25347 > > > ________________________________________________________________ > *Come to IxDA Interaction08 | Savannah* > February 8-10, 2008 in Savannah, GA, USA > Register today: http://interaction08.ixda.org/ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- ~ will "No matter how beautiful, no matter how cool your interface, it would be better if there were less of it." Alan Cooper - "Where you innovate, how you innovate, and what you innovate are design problems" ------------------------------------------------------- will evans user experience architect [EMAIL PROTECTED] ------------------------------------------------------- ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
